Be a go-to-market advocate for YouTube Subscriptions (YouTube Music and Premium) in APAC. Distill business and funnel challenges into clear briefs and creative concepts that drive subscriber growth. Advocate for creative craft and storytelling, iterating on assets and messaging to maximize engagement and conversion across touchpoints. Partner closely with country marketing teams to adapt regional campaigns for local relevance, language, and cultural context.
Manage external agency partners across creative, production, and localization, setting clear expectations and holding them accountable for quality and delivery. Collaborate with cross-functional stakeholders including Global Product Marketing, Media, PR, Legal, and Partnerships to ensure execution. Design and run creative test-and-learn experiments to uncover what works, measure performance, and scale best practices across markets.
Monitor campaign performance, track business impact against acquisition and retention goals, and share actionable takeaways with regional leadership.
Job description provided by Google.
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