Partner closely with Sales teams and cross-functional teams to translate complex business needs into data-driven narratives, directly influencing media budgets and driving incremental advertising business. Distill complex statistical findings and models, AI outputs into clear, compelling narratives and workshops (e.g., SVASs) for client executives (CMOs, media directors), and agency partners. Serve as the Expert for creative measurement, scaling agile learning agendas (e.g., Video Experiments, Brand Lift, Search Lift) to validate and elevate creative impact on platforms like YouTube.
Serve as the regional subject matter expert and chief advocate for creative effectiveness, designing and scaling educational curricula, bespoke workshops, and actionable best-practice frameworks for internal cross-functional teams.
Job description provided by Google.
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