Lead overall brand strategy and program oversight across new products – insight mining, briefing, creative development, production, go-to-market, budget, timeline and measurement Author programs and repeatable and scalable frameworks for innovation and lighthouse products that are new to market - not at the expense of breakthrough launch ideas. Manage relationships with internal and external creative partners, facilitating the creative development process and reviews.
Ensure creative excellence and consistency in brand visual identity, brand messaging and communications across all touch points Partner closely with product marketing, creative, production, activation and engagement, retail, and owned channel teams. Manage and Influence executive cross-functional stakeholders and external partners, resolving competing interests to secure alignment and advance key brand OKRs.
Job description provided by Google.
View the original posting
