Drive quarterly and annual video business goals by orchestrating cross-functional pod collaboration across Account Managers, Creative Works, and product specialists to close critical pipeline gaps. Partner with the Deals Team to structure and execute high-value YouTube Upfronts, securing multi-quarter commitments through strategic value-incentive packaging. Collaborate with Creative Works to co-develop bespoke, net-new YouTube activation frameworks that unlock incremental budgets and elevate brand storytelling.
Design and scale YouTube Creator strategies in lockstep with client marketing and social teams, establishing repeatable playbooks that maximize creator-led content performance. Architect full-funnel YouTube investment strategies, ensuring balanced portfolio diversification across awareness, consideration, and performance-driving solutions (e.g., Demand Gen) to maximize client ROI.
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