Define and execute strategic client learning agendas and experimentation roadmaps—using A/B testing, Geo-experiments and other Google proprietary methods—to quantify and unlock business growth generated by investments from Google Ads. Distill complex investigative and experimental findings into highly actionable, non-technical business recommendations and executive-ready presentations that marketing leaders can immediately deploy to drive business.
Act as trusted consultant to help advertisers audit and modernize their data infrastructure, safeguarding their long-term ad performance and automated bidding efficiency against privacy changes and signal loss. Advise advertisers on budget allocation and testing feasibility, while leading executive reviews and workshops to build investment confidence across sales teams and agency partners.
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