Create and scale our new global affiliate program, defining a data-driven investment framework to allocate our global budget across markets. Advise on agency selection, define global methodologies for measurement, creator sourcing, and payouts, and pilot acquisition workflows (e.g., YouTube Shopping integrations). Develop Premium’s first global approach to experiential marketing. Design and execute on-the-ground activations (e.g., Coachella, BravoCon) to drive brand love and subs conversions.
Partner closely with Product, Engineering, and Music/Creator partnerships teams to land on-platform integrations supporting our physical events and affiliate platforms. Build measurement frameworks to quantify the impact of experiential activations and affiliate programs, delivering clear investment and optimization recommendations to executive leadership. Draw on YouTube Music and Premium user insights to inform campaign strategies and creative.
Job description provided by Google.
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