Principal (Senior Director), Commercial Enterprise AI Product Mgmt. - E2E Marketing Enablement

Location: USA - Pennsylvania - Philadelphia

Business Introduction

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.

Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.

Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Position Summary

In this role, you will lead the strategy and delivery of AI product management focused on end-to-end marketing enablement. You will work closely with senior leaders, engineers, data experts, and commercial teams to identify and prioritize AI opportunities that make marketing more efficient and effective. We value clear, purpose-driven thinkers who combine strategic insight with hands-on problem solving. Join us to grow your career by driving meaningful solutions that unite science, technology, and talent to get ahead of disease together.

Responsibilities

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Identify and prioritize AI opportunities that enhance marketing enablement activities, such as campaign strategy, content adaptation, approval workflows, channel activation, and performance analytics.
• Build clear, data-driven business cases that demonstrate potential impact and gain alignment with executive and finance teams.
• Collaborate with engineers and commercial partners to translate complex marketing challenges into focused product roadmaps and measurable success criteria.
• Guide AI product initiatives from concept to launch, ensuring solutions address business needs and user experience goals.
• Manage a portfolio of AI projects, making strategic trade-offs to concentrate resources on the highest-value opportunities.
• Define and implement frameworks to measure product performance, gather insights, and continuously improve AI solutions.

Why You?

Basic Qualification

We are seeking professionals with the following required skills and qualifications to help us achieve our goals:

• 15 or more years of experience in product management, AI strategy, or related technology roles, ideally with exposure to commercial marketing or life sciences.
• Proven track record leading AI or technology product initiatives from ideation through business case development to delivery and impact assessment.
• Direct experience with marketing enablement processes, including campaign brief development, content lifecycle management, compliance or review workflows, channel activation, or analytics.
• Practical knowledge of AI and machine learning concepts, such as language models, agentic AI systems, or digital workflow automation, demonstrated through prototyping or product development.
• Ability to influence and collaborate effectively with senior leaders and cross-functional teams without formal authority.
• Strong communication skills, able to explain complex AI concepts clearly and build consensus across diverse audiences.

Preferred Qualification

If you have the following characteristics, it would be a plus:

• Experience working in applied AI teams, AI centers of excellence, or technology strategy roles within pharmaceutical, healthcare, or regulated industries.
• Background in management consulting, corporate strategy, or value engineering combined with technology product experience.
• Understanding of regulatory, compliance, and governance considerations in AI deployments for marketing or commercial functions.
• Familiarity with marketing technology platforms used for content operations, channel management, or compliance workflows.
• Skilled in rapid prototyping, scaling AI solutions, and driving adoption across global teams.
• Comfortable working in a hybrid model with teams located in different regions.

• Work Location and Flexibility
• This role is based in the United States and offers a hybrid working model. You will spend time on-site to collaborate closely with teams while also working remotely to focus on delivering results.
• At GSK, we value inclusion and welcome applicants from all backgrounds. Ready to lead AI innovation that shapes how marketing drives business success? Apply today and become part of a team dedicated to advancing health through science, technology, and talent.
• Additional Locations: USA - Massachusetts - Waltham, UK – London – New Oxford Street, Durham Blackwell Street