Amazon Content Manager

## Job Description

## Job Title: Amazon Content Manager (m/f/d)

## Your Responsibilities

• Analyze and optimize existing Amazon listings across eight European marketplaces.
• Improve SEO titles, bullet points, product descriptions, and backend search terms.
• Review and optimize product images and A+ Content.
• Conduct keyword research and competitor analysis.
• Identify opportunities to improve product visibility, listing quality, and conversion rates.
• Prioritize optimization tasks and document changes systematically.
• Monitor listing performance and evaluate the results of optimizations.
• Use AI tools, spreadsheets, and standardized workflows to work efficiently across a large product portfolio.

## Your Profile

• Strong analytical and structured working skills.
• Excellent attention to detail and an understanding of customer needs.
• Good writing skills and a feel for clear, persuasive product communication.
• Confident use of Excel or Google Sheets.
• Interest in e-commerce, SEO, product presentation, and data analysis.
• Ability to manage multiple products and tasks independently.
• Willingness to learn new tools, processes, and marketplace requirements.
• Previous Amazon experience is an advantage but not essential if the required skills can be demonstrated in other ways.
• Knowledge of German, French, Spanish, Italian, Dutch, Swedish, or English is a plus, but fluency in all target languages is not required.

• **What Matters Most to Us**
• We are looking for someone who does not simply change product texts or images, but can identify **which improvement is most likely to make a meaningful difference for a specific product**.
• The ideal candidate combines analytical thinking, visual judgment, attention to detail, and a structured approach to improving existing listings across multiple marketplaces.

## Requirements

Role Requirements & Interview Guide

• **1\. What Skills Should the Candidate Have?**
• The main responsibility of this role is to optimize existing Amazon listings across multiple European marketplaces, including Germany, France, Spain, Italy, the UK, the Netherlands, Ireland, and Sweden.
• The goal is to improve product visibility, listing quality, and conversion rates by optimizing product images, SEO content, and A+ Content.
• Fluency in all target languages is not required. Language skills are a bonus, but the candidate's ability to analyze, optimize, and improve existing listings is more important.
• **A. Amazon SEO & Keyword Optimization — Very Important**

The candidate should be able to

• Research and identify relevant keywords for different products and marketplaces.
• Optimize product titles, bullet points, product descriptions, and backend search terms.
• Integrate important keywords naturally without making texts repetitive or difficult to read.
• Understand customer search intent and distinguish between broad keywords and specific long-tail keywords.
• Identify missing keywords and opportunities to improve organic visibility.
• Understand how Amazon SEO differs from traditional website SEO.

**B. Product Image Optimization — Very Important**

The candidate should be able to

• Evaluate existing product images and identify weaknesses.
• Understand what makes a strong main image and an effective set of secondary images.
• Recommend improvements to image quality, order, messaging, and visual presentation.
• Ensure that product benefits and features are communicated clearly.
• Identify which product details customers need to see before making a purchase.
• Create clear briefs for graphic designers or other team members.
• Understand Amazon's image requirements and guidelines.

**C. A+ Content Optimization**

The candidate should be able to

• Review existing A+ Content and identify opportunities for improvement.
• Structure content in a logical and visually appealing way.
• Communicate product benefits, materials, features, and use cases effectively.
• Combine images, headlines, text, and comparison modules appropriately.
• Ensure consistency between A+ Content, product images, and listing text.
• Understand how A+ Content can support customer confidence and purchase decisions.

**D. Data Analysis & Performance Measurement — Very Important**

The candidate should be able to

• Understand key metrics such as sessions, conversion rate, orders, and sales revenue.
• Identify potential visibility problems versus conversion problems.
• Compare performance before and after listing changes.
• Develop hypotheses and prioritize improvements based on their potential impact.
• Document results and learn from successful and unsuccessful optimizations.
• Understand that changes in performance do not automatically prove that a specific optimization caused the change.

**E. International Marketplace Management**

The candidate should be able to

• Work systematically across multiple European Amazon marketplaces.
• Understand that search behavior, keywords, and customer expectations can differ between countries.
• Use keyword research, translation tools, and AI tools effectively.
• Check translated content for accuracy, completeness, and consistency with product specifications.
• Recognize when a native speaker or professional linguistic review is necessary.
• Maintain consistent product information and brand communication across all marketplaces.

Knowledge of German, French, Spanish, Italian, Dutch, Swedish, is an advantage, but fluency in every language is not required.

**F. Organization & Implementation**

The candidate should be able to

• Manage multiple products and marketplaces simultaneously.
• Prioritize tasks according to their expected impact.
• Document changes clearly and consistently.
• Work confidently with Excel or Google Sheets.
• Follow established workflows and quality-control procedures.
• Check product information and variations carefully before making changes.
• Ideally, have experience with Amazon Seller Central and bulk uploads via flat files.

**Important Soft Skills**

The following characteristics are particularly important

• **Analytical thinking:** Makes decisions based on data and logical reasoning.
• **Attention to detail:** Identifies errors, inconsistencies, and opportunities for improvement.
• **Customer orientation:** Understands what customers need to know before purchasing a product.
• **Initiative:** Identifies optimization opportunities independently instead of waiting for instructions.
• **Structured working style:** Can manage many products and tasks systematically.
• **Learning ability:** Learns new tools, processes, and marketplace requirements quickly.
• **Quality awareness:** Checks work carefully before changes go live.
• **Results orientation:** Wants to understand whether an optimization actually improves performance.

Previous Amazon experience is valuable, but it should not be the only selection criterion. A candidate with strong analytical skills, attention to detail, and a willingness to learn may also be a good fit.