Amazon Now is seeking a strategic, data-driven Marketing leader to drive customer growth and acquisition at scale. This role sits at the intersection of lifecycle marketing, product marketing, and growth strategy owning the end-to-end marketing strategy that converts visitors into settled, high-frequency shoppers on Amazon Now. You will be responsible for translating a multi-year customer growth plan into executable marketing programs across acquisition, settlement acceleration working cross-functionally with the Media, Analytics, and Creative teams.
Key job responsibilities 1. Own marketing strategy for accelerating customer acquisition for Amazon Now. 2. Define and execute cohort-level marketing programs for Prime & Settled, Non-Prime Settled, Unsettled and NAC segments with distinct messaging, media, and offer constructs. 3. Lead GTM and marketing for consumer-facing narratives and activations to drive acquisition & settlement. 4. Own the welcome offer roadmap (cashback + other programs to accelerate Now adoption amongst customers. 5.
Create compelling strategic input docs (OP1/OP2, 3YF marketing inputs, investment cases) quantifying marketing contribution. - 6+ years of professional non-internship marketing experience - 7+ years of developing and managing acquisition marketing or channel programs experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience developing and executing campaigns across a multitude of timezones and languages - Experience driving direction and alignment with large cross-functional teams and agency partners - Experience designing and executing joint marketing plans with strategic alliance partners with global footprint Our inclusive culture empowers Amazonians to deliver the best results for our customers.
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