Head of Marketing

TEMPSENS INSTRUMENTS (INDIA) LIMITED

Head of Marketing, B2B Industrial

Department

Marketing|Location: Udaipur, Rajasthan|Experience: 8 to 12 years|Full-time

About the Role

• A senior leadership role with
• full ownership of marketing in a B2B industrial organisation. You will define
• strategy, build the brand, drive demand and create the systems that make
• marketing measurable and repeatable across global markets.

We are looking for someone who

has scaled a brand before, and who has an engineering background strong enough

to hold a technical conversation with our product teams.

Key Responsibilities

• ●Define and execute the end to end marketing strategy,
• aligned to revenue targets by region and product line.
• ●Build and scale the Tempsens brand across markets,
• channels and languages.
• ●Lead demand generation, positioning and messaging for
• products and solutions.
• ●Digital: own the website as a demand asset,
• technical SEO, paid and organic acquisition, and the analytics stack including
• attribution across a long sales cycle.
• ●Content: build a technical content engine of
• application notes, white papers, case studies and datasheet systems that
• engineers actually respect.
• ●Exhibitions: own the global show calendar end to
• end, from stand design and pre-show outreach to lead capture, post-show nurture
• and per-event ROI.
• ●Marketing automation: own the CRM and automation
• stack, lead scoring, lifecycle stages, nurture programmes and the lead handoff
• agreement with sales.
• ●Build, manage and develop a high-performing marketing
• team, plus agencies and specialist vendors.
• ●Own the marketing budget, prioritisation of spend and
• ROI measurement.

Key Products and Solutions

• Temperature Sensing Solutions,
• Electrical Heating Solutions and Specialised Cables, spanning contact and
• non-contact temperature sensors, industrial furnaces and heaters, and
• specialised wires and cables.

Required Qualifications

• ●Bachelor's degree in Engineering. Instrumentation,
• Electrical, Electronics, Mechanical or Metallurgy preferred.
• ●MBA in Marketing or a related specialisation preferred,
• not required.

Experience Requirements

• ●4-6 years in marketing, including at least 1 year
• leading a team or function.
• ●Demonstrable evidence of having scaled a brand: the
• starting position, what you changed, and the measured outcome in enquiry
• quality, market entry or pipeline.
• ●Marketing of technical or engineered products in
• industrial or B2B manufacturing environments.
• ●Exposure to export or global markets is a strong
• advantage.

Technical Skills

• ●Analytics and tagging: GA4, Google Tag Manager, Search
• Console, Looker Studio.
• ●CRM and marketing automation: HubSpot, Zoho, Salesforce
• or Marketo, at power user or admin level.
• ●SEO and web: technical audits, site architecture,
• Ahrefs or Semrush, CMS ownership, enough HTML and CSS to brief developers
• accurately.
• ●Paid media: Google Ads and LinkedIn Campaign Manager.
• ●Exhibitions, trade marketing and channel enablement,
• with closed-loop ROI tracking.
• ●Able to read a specification sheet or standards
• reference such as IEC 60584 or ASTM E230 well enough to brief content
• accurately.
• Required Skills and Competencies
• ●Ownership mindset with genuine end to end
• accountability.
• ●Systems thinking. You build processes that survive your
• absence.
• ●Hands-on leadership. At this stage you will build the
• first version of most things yourself.
• ●Commercial literacy. You think in pipeline and margin,
• not impressions.
• ●Credibility with engineers, earned through technical
• fluency.

Preferred Candidate Profile

• ●Proactive strategic leader, comfortable owning
• marketing outcomes end to end.
• ●Strong communicator able to align sales, product and
• leadership teams.
• ●Comfortable in a fast-paced global B2B industrial
• environment.
• ●Based in or willing to relocate to Udaipur, with
• domestic and international travel for exhibitions.

Role Objective

• To build Tempsens marketing into
• a measurable growth engine: strengthening brand presence in global industrial
• markets, generating sustainable qualified demand, and enabling the company's
• global expansion.