Senior Associate - Sales

Role Overview

• We are looking for a dynamic and result-oriented Senior Associate – IT Sales to
• join our growing team. The role involves lead generation, client engagement,
• consultative selling, and driving conversions for our IT services and products.
• The ideal candidate should possess strong communication skills, business acumen, and the ability to manage
• the sales cycle from prospecting to closure.

Key Responsibilities

• Identify and generate qualified business leads through outbound outreach,

LinkedIn, email campaigns, referrals, events, and inbound inquiries.

• Research target companies, key stakeholders, and market opportunities across

relevant industries.

• Initiate conversations with prospects to understand business challenges,

requirements, and potential opportunities.

• Present and position company services and products effectively based on

client needs.

• Conduct discovery calls, demos, presentations, and follow-up discussions with

prospective clients.

• Coordinate with internal technical and delivery teams to prepare proposals,

estimations, presentations, and solution documents.

• Manage the complete sales pipeline from lead generation to deal closure.
• Build and maintain strong client relationships to support long-term business

growth.

• Maintain CRM records, track sales activities, and provide regular pipeline

and performance updates.

• Achieve monthly and quarterly sales and conversion targets.
• Identify opportunities for upselling and cross-selling with existing clients.
• Stay updated on industry trends, competitor offerings, and emerging

technologies.

Requirements

•

Strong communication, presentation, and negotiation skills.

• Excellent interpersonal and relationship management abilities.
• Ability to understand client requirements and position suitable solutions.
• Strong organizational and follow-up skills.
• Experience in lead generation, business development, or IT sales is a must.
• Familiarity with CRM tools and sales tracking processes – Apollo/HubSpot.
• Self-motivated, target-driven, and proactive mindset.
• Ability to work collaboratively with cross-functional teams.

Preferred Qualifications

• Prior experience in IT services, SaaS, or technology sales.
• Understanding of software development, digital transformation, or enterprise

solutions.

• Experience handling B2B sales processes and consultative selling.

Experience

2–5 years of experience in IT Sales / Business Development / SaaS Sales.