Associate - Digital Marketing

About the Role

We are looking for a Digital Marketing Associate who can support our brand’s digital presence across multiple channels. The role involves content creation, social media management, website updates, and collateral support, ensuring clear and consistent communication.

If you enjoy writing, visual communication, and organizing content across platforms, this role will be a great fit.

Key Responsibilities

Messaging & Communication

• Support in maintaining consistent brand messaging across digital channels.
• Ensure content clearly communicates key ideas and value.
• Follow brand voice, tone, and visual guidelines.

Content Creation & Management

Help plan, draft, edit, and publish content for

Website pages & blog posts

• LinkedIn & Instagram posts
• Email campaigns & newsletters
• Basic marketing collateral (brochures, one-pagers, pitch decks, etc.)

Additional expectations

Create graphics using Canva or coordinate with designers.

Review content for clarity, quality, and accuracy.

Digital Channels Support

• Update and manage website content (WordPress/Webflow or similar) in coordination with developers.
• Schedule and manage social media posts focused on storytelling & engagement.
• Assist with email campaign setup, templates, and scheduling.
• Ensure information across digital channels is up-to-date.

Content Processes & Coordination

• Follow content approval workflows before publishing.
• Maintain basic content logs or documentation for internal visibility.
• Coordinate with teams (Sales, Delivery, Leadership) to gather inputs.

Publishing Calendar & Analytics

• Maintain a monthly content & publishing calendar.
• Track basic engagement metrics for social and email content.
• Share simple insights to support future improvements.

What This Role Is Not

This is not a performance marketing / paid ads / PPC role.

The focus is content, communication, and brand consistency, not campaign ROAS or lead-gen metrics.

Requirements

• Strong written communication & content writing skills.
• Familiarity with B2B digital marketing.
• Proficiency with Canva or similar tools.
• Ability to manage multi-channel content calendars.
• Good attention to detail and visual consistency.
• Ability to work independently with clear instructions.
• Good to Have
• Experience in software services or SaaS.
• Basic SEO understanding for content optimization.
• Familiarity with website CMS tools (WordPress/Webflow/etc.).
• Basic analytics skills (email metrics, engagement trends).

Personality Fit

• Clear and structured communicator.
• Organized and process-friendly.
• Creative with a sense of brand storytelling.
• Proactive in identifying inconsistencies.
• Learns quickly and enjoys multi-tasking.

Benefits

• Our brand voice becomes consistent across all channels.
• Our digital presence feels unified, professional, and clear.
• Leadership does not have to micromanage content—because the messaging is on point.
• A predictable monthly publishing rhythm is established.
• All collateral and digital assets stay updated, consistent, and high quality.