3. Inside Sales Manager (ISM) – Inbound (Higher Education & Corporate)

This is a remote position.

About India Market Entry (IME):www.indiamarketentry.com

• India Market Entry (IME) is a leader in market entry strategy and business expansion in the
• Education Sector in India. We excel in assisting international clients to establish themselves
• in the Indian market. Our mission is to build lasting relationships with customers through
• intelligent sales engagement, value-based selling, and deep market understanding.
• We are looking for an Inside Sales Manager (Inbound – Higher Education & Corporate)
• to qualify high-quality institutional and corporate enquiries and convert them into sales-ready
• opportunities for our GTM and Sales teams.

About the Role

• As an ISM – Inbound (Higher Education & Corporate), you will be the first point of contact
• for paid marketing-generated enquiries from Higher Education institutions and Corporate
• organisations.
• You will engage with Deans, Directors, Vice Chancellors, Heads of Departments, HR
• Leaders, L&D Heads and other institutional/business decision-makers, understand
• their requirements, identify the relevant stakeholders and decision-making process, qualify
• opportunities and schedule meetings with the GTM Marketing, GTM Sales, Sales
• Enablement, Co-Founder or other relevant senior team members.
• This is a sales-driven role with performance-linked incentives. You will own the inbound
• lead journey from the initial enquiry through qualification, follow-up and meeting conversion.

Key Responsibilities

• Inbound Lead Management
• Respond to every paid marketing-generated Higher Education and Corporate enquiry

within the defined SLA.

• Handle enquiries received through:

○ Google Ads

○ Meta Campaigns

○ Website Forms

○ Landing Pages

○ Webinars

○ Email

○ WhatsApp

○ Phone Calls

○ Referral Campaigns

• Ensure every lead receives timely follow-up and is accurately recorded in the CRM.
• Lead Qualification
• Qualify enquiries from:

○ Universities and Colleges

○ Higher Education Institutions

○ Business Schools and Professional Institutions

○ Corporate Organisations

○ HR / L&D Functions

○ Training and Capability Development Teams

• Understand the organisation's requirements, business need, buying timeline, budget

indicators and decision-making process.

• Identify and engage the relevant decision-makers and influencers.
• Conduct effective discovery conversations to understand the requirement before

scheduling a meeting.

• Recommend the relevant IME solution based on the prospect's needs.
• Senior Stakeholder Engagement
• Communicate confidently with senior stakeholders such as Deans, Directors, Vice

Chancellors, HODs, HR Heads, L&D Heads and Business Leaders.

• Establish the business context and understand the stakeholder's priorities.
• Position the relevant solution clearly and professionally.
• Build sufficient interest and trust to move qualified prospects to the next stage.
• Meeting Scheduling & Lead Conversion
• Schedule qualified meetings with GTM Marketing, GTM Sales, Sales Enablement,

Co-Founder or other relevant team members.

• Ensure meetings are scheduled only after appropriate qualification.
• Follow up rigorously with leads and prospects to maximise lead-to-meeting

conversion.

• Ensure no qualified opportunity is lost due to delayed or incomplete follow-up.
• CRM Management & Reporting
• Maintain accurate CRM records, lead status, follow-up schedules and meeting notes.
• Record all relevant interactions and qualification information.
• Ensure 100% CRM hygiene and timely updating of activities.
• Prepare and share regular reports on inbound leads, qualification, follow-ups,

meetings and conversions.

• Follow-up & Pipeline Movement
• Conduct structured and persistent follow-ups with qualified leads.
• Track prospects through the funnel from Enquiry → Qualification → Meeting →

Opportunity.

• Identify stalled or ageing leads and take appropriate action.
• Work closely with the GTM/Sales team to ensure smooth handover of qualified

opportunities.

• Feedback & Continuous Improvement
• Capture recurring customer requirements, objections and market feedback.
• Share insights with Marketing, GTM and Product teams to improve campaigns,

messaging and propositions.

• Identify opportunities to improve inbound lead quality, qualification and conversion.

Requirements

Candidate Profile

Experience

• 2–5 years of experience in B2B Inside Sales, Inbound Sales, Institutional Sales,

EdTech Sales, Corporate Sales or Lead Qualification.

• Experience handling paid marketing-generated inbound leads is strongly

preferred.

• Experience engaging with senior stakeholders in Higher Education or Corporate

organisations is an advantage.

Preferred Industry Exposure

• EdTech
• Higher Education
• Corporate Learning & Development
• Education Services
• LMS / Learning Technology
• Professional Education
• Training & Capability Development
• Educational Publishing / Assessment

Skills Required

• Excellent communication skills in English; Hindi would be an advantage.
• Strong telephone-based lead qualification and consultative selling skills.
• Comfortable speaking with senior decision-makers.
• Strong discovery, questioning and objection-handling skills.
• CRM experience such as Zoho CRM, Salesforce, HubSpot, LeadSquared or

equivalent.

• Excellent follow-up discipline and time management.
• Strong attention to detail and CRM hygiene.
• Comfortable working in a target-driven environment.
• Able to handle a high volume of inbound enquiries and calls.
• Strong ability to understand customer needs and position solutions appropriately.

Preferred Market Exposure

• Preference will be given to candidates with experience working with Higher Education
• institutions and Corporate organisations in Delhi NCR, Mumbai, Bengaluru or Hyderabad
• Candidates with an existing network or exposure to Deans, Directors, VCs, HODs, HR
• Heads, L&D Heads and other institutional/business decision-makers will have an added advantage.