Inside Sales Manager (ISM) – Outbound Partnerships & Institutional Outreach

This is a remote position.

About India Market Entry (IME):www.indiamarketentry.com

• India Market Entry (IME) is a leader in market entry strategy and business expansion in the
• Education Sector in India. We excel in assisting international clients to establish themselves
• in the Indian market. Our mission is to build lasting relationships with customers through
• intelligent sales engagement, value-based selling, and deep market understanding.

About the Role

• As an ISM – Outbound Partnerships & Institutional Outreach, you will be responsible for
• identifying and engaging potential strategic partners, Higher Education institutions,
• publishers and other relevant organisations through structured, targeted outreach.
• The role will primarily involve email-led prospecting, supported by calls, LinkedIn and other
• appropriate channels, to identify the right organisations and decision-makers, initiate
• meaningful conversations, understand their requirements and create opportunities for
• strategic partnerships and business development.
• You will engage with stakeholders such as Deans, Directors, Vice Chancellors, Heads of
• Departments, Publisher Heads, Business Heads, HR/L&D Leaders and other senior
• decision-makers.
• This is a target-driven, research and outreach-focused role that requires strong
• communication, persistence, follow-up and the ability to convert cold/warm outreach into
• meaningful business conversations.

Key Responsibilities

• Target Account Identification
• Research and identify potential Higher Education institutions, publishers,

strategic partners and corporate organisations.

• Build and maintain a targeted database of organisations and relevant

decision-makers.

• Identify the right stakeholder within each organisation based on the nature of the

opportunity.

• Prioritise accounts based on relevance, potential and business opportunity.
• Email Outreach
• Plan and execute targeted email outreach campaigns to prospective organisations

and decision-makers.

• Develop personalised and relevant email communication based on the organisation

and potential opportunity.

• Manage structured follow-up sequences to improve response and meeting rates.
• Experiment with messaging, subject lines and outreach approaches to improve

effectiveness.

• Coordinate with Marketing/GTM teams on campaigns and communication assets

where required.

• Strategic Partnership Outreach
• Identify potential partners for institutional tie-ups, content partnerships,

distribution, learning programmes, technology partnerships and other

strategic opportunities.

• Initiate conversations with potential partners and understand their business

requirements.

• Qualify the opportunity and assess strategic fit.
• Coordinate with senior team members for discussions involving high-value or

strategic accounts.

• Higher Education Outreach
• Reach out to universities, colleges, business schools and other Higher

Education institutions.

• Identify relevant decision-makers and initiate conversations around potential

collaboration and business opportunities.

• Understand institutional priorities, requirements and decision-making processes.
• Generate qualified meetings for the relevant GTM/Sales team.
• Publisher & Content Partner Outreach
• Identify relevant educational publishers and content organisations.
• Approach publishing, business development and senior leadership teams regarding

potential partnerships.

• Understand their portfolio, market presence and potential areas of collaboration.
• Develop and maintain a pipeline of potential publisher partnerships.
• Prospect Qualification & Meeting Generation
• Conduct initial conversations to understand the prospect's requirements, interest and

potential fit.

• Qualify organisations before passing opportunities to the relevant senior stakeholder.
• Schedule meetings with GTM Sales, GTM Marketing, Co-Founder, Sales

Enablement or other relevant team members.

• Ensure the meeting handover includes sufficient background, stakeholder details and

context.

• Follow-up & Relationship Nurturing
• Follow up consistently with prospects across email, calls and LinkedIn.
• Maintain relationships with interested prospects who may not have an immediate

requirement.

• Develop long-term engagement with strategic accounts.
• Ensure no potential opportunity is lost due to inadequate or delayed follow-up.
• CRM & Pipeline Management
• Maintain accurate records of all organisations, contacts, outreach and interactions in

the CRM.

• Track the complete outbound funnel:

Target Account → Contact Identified → Outreach → Response → Meeting →

Opportunity → Partnership / Sale

• Maintain clear next actions and follow-up dates.
• Ensure 100% CRM hygiene and timely reporting.
• Market Research & Intelligence
• Research target organisations, market developments, competitor activity and

potential partnership opportunities.

• Capture insights from conversations with prospects.
• Identify new sectors, account types and channels for expanding outreach.
• Share market feedback with Marketing, Sales and Product teams.
• Continuous Improvement
• Track outreach performance and analyse response and meeting-generation rates.
• Identify what messaging, industries and stakeholder profiles generate better results.
• Suggest improvements to targeting, outreach and follow-up processes.
• Continuously build and refine the target account database.

Requirements

Candidate Profile

Experience

• 2–5 years of experience in Inside Sales, B2B Business Development, Lead

Generation, Institutional Sales, Partnerships or Outbound Sales.

• Experience in email-led prospecting and account-based outreach is strongly

preferred.

• Experience engaging with Higher Education institutions, publishers, EdTech

companies or corporate organisations would be an advantage.

Preferred Industry Exposure

• EdTech
• Higher Education
• Educational Publishing
• Corporate Learning & Development
• Education Services
• LMS / Learning Technology
• Professional Education
• Content / Publishing Partnerships

Skills Required

• Excellent written and verbal communication skills in English.
• Strong business email writing skills.
• Good research and prospect identification ability.
• Comfortable initiating conversations with senior stakeholders.
• Strong B2B sales and business development orientation.
• Persistent and disciplined in follow-ups.
• Strong CRM knowledge and data-management discipline.
• Good understanding of email outreach and prospecting.
• Comfortable working with activity and outcome-based targets.
• Strong ownership and ability to work independently.

Preferred Market Exposure

Preference will be given to candidates with experience working with institutions in:

• Mumbai
• Delhi
• Noida
• Gurugram
• Bengaluru
• Hyderabad