Manager – Alternate Trade

Business Development

• -Develop and implement a strategic sales plan
• targeting Government Education Departments, Key Corporates (KC), Social Welfare
• Trusts, and Other Big Institutions within the designated area; Identify
• opportunities within government tenders, RFPs, and other procurement channels.

-Contract Matrix & Activation Planning

Develop a contract matrix with key decision-makers of SSA/Govt. Education Dept,

KCs, and plan/executing activations in conjunction with the brand team.

Ecommerce Strategy & Growth

• -Develop and execute ecommerce strategies,
• oversee platform operations, and analyze performance metrics for optimization.
• -Manage the ecommerce product catalog, ensure
• effective category management, plan/executing digital marketing campaigns, and
• analyze ecommerce metrics for improvement.

Client Relationship Management

• -Establish and maintain strong relationships with
• government stakeholders, decision-makers, and influencers and act as a trusted
• advisor to clients, understanding their needs and offering tailored solutions.
• -Develop Servicing Strategies: Understand systems
• at each key Govt. institution and craft servicing strategies aligned with
• customer expectations and ITC ESPB’s business plan.

Activation Planning & Bid Management

• -Lead the preparation of winning proposals,
• presentations, and tenders tailored to government requirements ensuring
• compliance with government procurement regulations and policies.
• -Develop a contract matrix with key
• decision-makers of SSA/Govt. Education Dept, KCs, and plan/executing activations
• in conjunction with the brand team.

Collaboration

• -Work closely with cross-functional teams
• (product development, marketing, legal) to deliver comprehensive solutions to
• clients.
• -Facilitate interface between ITC managers and
• account organization by building relationships across the hierarchy.

Market Research and Insights

• -Stay updated on government policies, funding
• programs, and initiatives that impact the business.
• -Develop systems for capturing and reporting
• competitor activity information (sell-in, margins, etc.)
• -Competitor Systems Understanding: Understand
• competitors’ systems and processes in these channels and incorporate learnings.

Digital Marketing & Analytics

• -Track and report sales performance, pipeline progress,
• and market developments to senior management.
• -Plan and execute digital marketing campaigns
• (Paid Social, Email, Search) to drive ecommerce sales and brand awareness.

Requirements

MBA from Tier 1 Institutions