Sales Engineer

Key Responsibilities

Business Development

Identify

new business opportunities in manufacturing industries.

Generate

qualified leads through customer visits, references, exhibitions,

seminars, and digital marketing campaigns.

Develop

relationships with OEMs, System Integrators, Consultants, and End

Customers.

Maintain

an updated sales pipeline in CRM.

Meet

monthly, quarterly, and annual sales targets.

Identify

opportunities for repeat business and annual maintenance contracts (AMC).

Customer Engagement

Visit

customer plants to understand manufacturing processes.

Conduct

requirement gathering meetings with production, quality, maintenance, and

IT teams.

Analyze

customer pain points.

Recommend

suitable Digital Manufacturing solutions.

Build

long-term customer relationships.

Product Demonstration

Conduct

software demonstrations.

Present

live dashboards.

Demonstrate

mobile applications.

Explain

reporting features.

Conduct

proof-of-concept (POC) demonstrations.

Customer Follow-up

Follow

up on quotations.

Coordinate

technical discussions.

Negotiate

commercial terms.

Resolve

customer concerns.

Track

order closure.

Market Intelligence

Study

competitor offerings.

Analyze

market trends.

Track

new technologies.

Identify

emerging industries.

Share

market insights with management.

Internal Coordination

Work closely with

Software

Development Team

Project

Managers

Business

Analysts

Application

Marketing

Team

Service

Engineers

Finance

Team

CRM Management

Maintain records of

Leads

Opportunities

Customer

interactions

Quotations

Sales

forecasts

Visit

reports

Lost

opportunity analysis

Industry Exposure

Experience in one or more of the following sectors is

preferred:

Automotive

Auto

Components

Electronics

Manufacturing (EMS)

Tire

Manufacturing

Food

& Beverage

FMCG

Chemical

Renewable

Energy

EV

Battery Manufacturing

Required Sales Skills

Consultative

Technical

Presentation

Negotiation

Customer

Relationship Management

Proposal

Discussion

Value

Selling

Opportunity

Qualification

Objection

Handling

Closing

Techniques

Territory

Management

Soft Skills

Excellent

communication skills

Strong

presentation skills

Problem-solving

mindset

Analytical

thinking

Customer-focused

approach

Team

collaboration

Self-motivated

and target-oriented

Time

management

Professional

business etiquette

Willingness

to travel extensively

A successful Industrial Digital Technology Solutions Sales

Engineer should

Understand

manufacturing operations and customer pain points.

Effectively

articulate the value of digital transformation solutions.

Build

trusted relationships with stakeholders at all levels.

Collaborate

seamlessly with technical and delivery teams.

Stay

informed about emerging Industry 4.0 technologies and market trends.

Consistently

• achieve sales targets while maintaining high customer satisfaction.
• This job description is well suited for organizations
• offering Industrial Digital Technology Solutions such as MES, OEE,
• Traceability, IIoT, SCADA, WMS, CMMS, AI-based manufacturing analytics, and
• Smart Factory solutions.