Overview: This role requires a blend of strategic thinking, creative vision, and analytical prowess to drive impactful performance marketing campaigns that align with the organisational objectives.
Roles and Responsibilities
Campaign Planning and Execution: Collaborate with cross-functional teams to conceptualize, plan, and execute performance marketing campaigns that drive brand awareness, engagement, and conversion.
Budget Management: Oversee and manage the allocation and optimization of digital marketing budgets to maximize ROI across channels and campaigns.
Performance Tracking and Analysis: Utilize analytics tools to monitor the performance of digital marketing campaigns, analyse key metrics, and derive actionable insights to improve campaign effectiveness.
Develop Performance Marketing Strategy: Lead the development of comprehensive performance marketing strategies aligned with the overall business objectives, spread across digital marketing channels.
Stakeholder Communication: Regularly communicate marketing strategies, performance updates, and insights to senior management and other stakeholders, fostering alignment and support for digital initiatives.
Integrations: Experience in integrating Google Ads API, Meta API, etc. with CRM systems to synchronize data and audiences, automate campaign management, optimize bidding strategies, and enable closed-loop reporting for enhanced targeting, efficiency, and ROI.
Stay Updated with Industry Trends: Keep abreast of the latest trends, technologies, and best practices in digital marketing, and incorporate innovative strategies to maintain a competitive edge in the market.
Brand Management: Ensure consistency in brand messaging and positioning across all digital marketing channels, maintaining brand integrity and enhancing brand perception.
Partnership Management: Cultivate and manage relationships with external partners, agencies, and vendors to support performance marketing initiatives and expand the company's digital reach.
Compliance and Risk Management: Ensure compliance with relevant regulations and industry standards pertaining to digital marketing practices, while also identifying and mitigating potential risks.
Requirements
Qualification Required
- Bachelor’s degree from IITs, BITS, NITs or similar premier institutes.
- Minimum 2 years of experience in Performance Marketing (Digital) is must.
- Strong understanding of digital marketing channels like Google Ads, Meta, Analytical tools, CRM tools, etc.
- Excellent written and verbal communication skills, with the ability to create compelling content and communicate effectively with internal and external stakeholders.
- Analytical mindset with the ability to interpret data, assess trends, and derive actionable insights for optimisation.
- Strong task management and task prioritisation skills – ability to manage multiple deadlines seamlessly.
- Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement in performance marketing strategies.
Benefits
Benefits to employees
●Provident Fund
●Paid Leaves + Festival Holidays
●Medical Insurance + Personal Accident
Insurance
●Maternity and Paternity leaves
●Annual Diwali Bonus
●Weekly, Monthly, and Quarterly Rewards to
best-performing employees
Job description provided by Prop Solutions4u.
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