Program Manager, Lead Factory

Location: Madrid-Madrid-Spain

What will you do

Lead EMEA’s integrated agenda for new-customer demand generation and marketing process excellence. The role turns installed-base intelligence and external market signals into qualified pipeline, while establishing scalable standard work for campaigns, events and related marketing execution. It connects strategy, data, technology and cross-functional delivery to improve speed, consistency, governance and measurable commercial impact across EMEA.

How will you do it

Own the EMEA SDR line ensuring integrated into overall marketing campaign strategy and operating model for generating new-customer leads from installed-base data & external databases.

Partner with campaign leaders and translate growth priorities from domain leaders into plan of lead-generation SDR initiatives, defining forecasts target segments, campaign logic, qualification criteria, value hypotheses, ownership and launch plans.

Integrate with Marketing, Sales, Service, Commercial Operations, Data & Analytics and regional leaders to prioritize opportunities and align capacity, handoffs and follow-up expectations.

Oversee data quality, enrichment, segmentation and lead-routing requirements, ensuring leads are actionable, compliant and assigned through agreed CRM processes.

Establish performance governance across lead forecast/actuals, lead quality, conversion, cycle time, pipeline creation and revenue contribution; provide clear insights and recommendations to senior leadership.

Run pilots, capture seller and customer feedback, and scale high-performing lead sources and campaign models across markets and domains.

Lead, deploy and leverage marketing intent/insight tools to work on customer segmentations and generate lists for outreach to deploy to business development reps.

Design and own standard work for EMEA Marketing activities, including campaign types, campaign intake and prioritization, campaign activation, events, webinars, tradeshows, lead capture, follow-up and measurement.

Develop practical playbooks, SOPs, templates, checklists, RACI models and stage-gate controls that clarify roles, decisions, inputs, outputs and service-level expectations.

Partner with global team on process priorities and deployment

Facilitate cross-functional process design and continuous-improvement workshops, simplifying handoffs and removing duplication, delays and execution risk.

Create a governance cadence to monitor adoption, exceptions, process health and business outcomes; maintain a controlled repository and ensure standards remain current.

Lead change management through stakeholder alignment, communications, capability building and coaching so regional teams consistently apply the agreed ways of working.

Benchmark practices, identify automation and AI opportunities, and sponsor improvements that increase productivity, transparency, scalability and customer impact.

What we are looking for

Required

• Minimum of 8 years of experience managing programs/projects required or experience working on a program team as a functional lead
• Experience in working in a Region or Global Marketing organization
• Ability to communicate effectively in a technical environment, including in front of C-level and VP-level stakeholders
• Demonstrated organizational skills, including project planning, project management, and team building
• Experience with a wide variety of structured problem-solving processes and reporting tools, including Microsoft PowerPoint
• Excellent understanding of financial concepts
• Ability to work in a global team environment
• Experience in marketing tools suite [marketing automation; intent/insights tools]

Preferred

Bachelor’s degree in Engineering, Business, Marketing or a related field

Experience in Lean Methodology / Six Sigma

The initial basic salary for this position will be in the range of € 65.800 - €99.000 per year, The final package will reflect your experience, skills, and qualifications relevant to the role. We are committed to fair, equitable, and gender-neutral pay practices.

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