Senior Vice President - Entertainment PRS, South Regionals

Location: Chennai - Kochar Jade

Job Summary

The Senior Vice President – Product & Revenue Strategy (PRS), South will be responsible for defining and driving the overall revenue growth and monetisation strategy for the South region. The role will shape the regional commercial strategy by identifying growth opportunities, strengthening pricing and yield realisation, developing new revenue streams, and maximising the monetisation potential of South-led content and marquee properties.

As a strategic leader you will translate regional market dynamics, advertiser needs, content investments and competitive trends into differentiated commercial strategies that drive sustainable revenue growth. The role will lead the development of innovative advertising products, formats and go-to-market strategies for the South market, while shaping the future monetisation of South properties.

Key Responsibilities

• Market Strategy & Revenue Leadership
• Define and drive the overall PRS strategy for the South market across all regional channels, aligned with business priorities and revenue objectives.
• Own the annual revenue and yield strategy, including bottom-up planning, forecasting, pricing and inventory optimisation across channels, time bands and properties.
• Translate market trends, competitive dynamics, content performance and advertiser demand into actionable revenue strategies.
• Identify new growth opportunities across genres, categories, advertisers and emerging content properties to expand monetisation potential.
• Establish performance metrics and review mechanisms to track revenue delivery, identify gaps and drive corrective actions.
• Pricing, Planning & Supply Strategy
• Own pricing decisions for the South linear portfolio, including rate cards, time-band pricing, show-level pricing, sponsorship packages and commercial frameworks.
• Develop pricing and inventory strategies based on demand-supply dynamics, audience delivery, competitive benchmarks and advertiser requirements.
• Drive revenue and yield optimisation across channels, ensuring effective utilisation of available inventory and maximisation of commercial value.
• Provide strategic inputs on pricing and monetisation for high-impact South properties on JioHotstar, with scope to expand into digital monetisation as the business evolves.
• Lead deal strategy for key clients and strategic accounts, providing commercial inputs and approvals for complex or high-value opportunities.
• Ad Product Innovation & Monetisation
• Create and scale innovative linear ad products and formats that address evolving advertiser needs and unlock incremental revenue streams.
• Partner with Sales and Programming to develop differentiated commercial solutions around content, audience engagement and marquee properties.
• Drive monetisation strategies for high-impact shows, tentpole events and regional content franchises through sponsorships, integrations and customised advertiser solutions.
• Identify opportunities to build new properties and monetisation models that strengthen the South portfolio and improve revenue potential.
• Evaluate the commercial viability and performance of new ad products and formats, refining offerings based on market response and revenue outcomes.
• Go-to-Market Strategy & Media Consulting
• Lead the go-to-market strategy and rollout of new South properties, ad products and commercial initiatives.
• Equip Sales teams with pricing frameworks, client propositions, market insights and customised pitches to accelerate adoption and revenue delivery.
• Drive media consulting by translating audience, content and category insights into effective advertising solutions for clients and agencies.
• Build advertiser and category-level strategies using market intelligence, competitive analysis and buying patterns to identify opportunities for increased share of wallet.
• Lead business reviews and market-facing initiatives to communicate the value proposition of South channels and properties to advertisers.
• Programming & Sales Partnership
• Act as the key interface between Programming and Sales, ensuring alignment between content strategy, commercial priorities and market demand.
• Partner with Programming teams on the content calendar, FPC, upcoming shows and new properties to identify monetisation opportunities early.
• Provide market and advertiser feedback to influence property packaging, programming decisions and commercial planning.
• Work closely with Sales leadership to align revenue priorities, develop client-specific solutions and support negotiations for strategic deals.
• Collaborate with Ad Operations and other relevant teams to ensure seamless delivery of commercial commitments and optimal inventory utilisation.
• Market Intelligence & Competitive Benchmarking
• Build a strong understanding of South market dynamics, including regional advertiser behaviour, category trends, competitive pricing and content consumption patterns.
• Leverage BARC data, industry reports, client buying patterns and competitive intelligence to inform pricing and monetisation decisions.
• Monitor changes in demand, supply and audience performance to proactively adjust commercial strategies.
• Develop insights on advertiser investment across genres, channels, properties and competing media platforms to identify growth opportunities.
• Lead periodic business reviews and present actionable recommendations to senior business stakeholders.
• Stakeholder Management & Leadership
• Build strong partnerships with Sales, Programming, Finance, Ad Operations and other cross-functional teams to drive shared business outcomes.
• Influence senior stakeholders through data-backed recommendations, commercial insights and clear articulation of revenue opportunities and risks.
• Lead and develop the PRS team for the South market, establishing clear priorities, accountability and a culture of data-led decision-making.
• Drive alignment on pricing policies, monetisation priorities and go-to-market execution across the South portfolio.
• Ensure effective governance of pricing decisions, revenue forecasts, inventory planning and commercial performance.
• Financial Accountability / Commercial Impact
• Own revenue and yield performance for the South region in partnership with Sales leadership.
• Drive achievement of annual, quarterly and monthly revenue plans through effective pricing, planning, supply and monetisation strategies.
• Maximise revenue from channels, time bands, shows, sponsorships and high-impact properties.
• Deliver incremental revenue through new ad products, innovative formats, differentiated packages and improved inventory utilisation.
• Identify revenue risks and opportunities early, driving timely course correction and ensuring commercial plans remain aligned with business objectives.

Key Skills & Experience

• Masters in Business Management or related field from a reputed institute with at least 18 years of experience in media, broadcasting, entertainment, advertising with strong understanding of the South Indian media and advertising ecosystem.
• Demonstrated expertise in pricing, revenue strategy, inventory planning, yield optimisation and monetisation across linear television.
• Strong understanding of advertising products, sponsorships, branded integrations, innovative ad formats and property-led monetisation.
• Experience partnering with Sales and Programming teams to translate content and market opportunities into commercial outcomes.
• Proven ability to lead go-to-market initiatives, develop new revenue opportunities and influence senior stakeholders.
• Strong commercial acumen, analytical capability, market orientation and data-led problem-solving skills.
• Excellent stakeholder management, communication, negotiation and leadership capabilities.
• Strong people management experience, with a track record of building and leading high-performing teams.
• Ability to navigate ambiguity, manage competing priorities and drive outcomes across a complex, cross-functional environment.
• Ability to balance strategic thinking with hands-on execution and operational rigour.