Performance Marketing Lead

Job Summary

We are looking for an experienced Performance Marketing Lead to oversee and drive our company's marketing initiatives. The ideal candidate will have a deep understanding of performance marketing strategies, with a track record of successful campaigns across a variety of channels. The Performance Marketing Lead will work closely with the marketing team, cross-functional teams, and external partners to develop and execute integrated campaigns that deliver against our business objectives.

Key Responsibilities

• Develop and lead the execution of performance marketing strategies, including paid search, social media advertising, display advertising, and affiliate marketing.
• Set goals and KPIs for each campaign and channel, and analyze performance data to optimize campaigns and drive revenue growth.
• Develop and implement testing strategies to continually improve campaign performance.
• Collaborate with the creative team to develop effective ad creatives that resonate with the target audience and drive conversions.
• Work closely with the product and sales teams to ensure alignment on campaign objectives and to track and report on campaign performance against revenue targets.
• Manage relationships with external partners and vendors, including agencies and technology providers.
• Stay up-to-date on industry trends and emerging channels, and recommend new opportunities to drive growth.

Requirements

• Bachelor's or a Master's degree in marketing, business, or a related field.
• 5+ years of experience in performance marketing, with a track record of driving revenue growth through successful campaigns.
• Experience building and managing a team of marketing professionals.
• Deep knowledge of performance marketing channels, including paid search, social media advertising, display advertising, and affiliate marketing.
• Experience with analytics tools and tracking platforms, such as Google Analytics, Hubspot etc
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
• Strong analytical skills and a data-driven mindset.
• Proven ability to manage budgets and hit revenue targets.
• Experience with A/B testing and experimentation.
• Ability to thrive in a fast-paced, dynamic environment.

We prefer candidates with IT, SaaS, IaaS or PaaS industry experience.

Location

Candidate can choose between our Pune, Mumbai and Nashik offices. Fully remote is currently not available for this role.

If you're an experienced Performance Marketing Lead looking for a challenging and rewarding opportunity, we encourage you to apply. We offer a competitive salary, comprehensive benefits, and a dynamic work environment.