SR SOFTWARE DEV CONSULTANT I-INDIA

Lumen is the trusted network for the AI‑powered world, connecting people, data, and applications through our expansive fiber network and connected ecosystem. We enable secure, high‑performance connectivity across cloud, edge, and AI workloads for enterprises, governments, and communities.

At Lumen, you’ll work on infrastructure customers rely on today and build for what’s next, where performance, security, and resilience matter.

This is a high accountability environment where bold ideas drive real innovation for our customers, partners, and industry. The work is challenging, expectations are clear, and trust is built into how we operate. If you’re ready to take ownership, deliver meaningful impact, and help shape the future of AI‑ready connectivity, join us today.

The Role

We are looking for an Adobe Target & Analytics Developer to drive data-driven personalization, experimentation, and customer experience optimization across the lumen.com platform through Adobe Target and Adobe Analytics. This role will be responsible for designing, implementing, and managing A/B tests, personalization strategies, audience segmentation, and analytics solutions that enable informed business decisions and improved customer engagement.

The individual will work closely with Business, Product, UX, Marketing, and Engineering teams to translate business objectives into measurable experiments and actionable insights. Responsibilities include implementing tracking frameworks, validating data quality, developing reports and dashboards, analyzing customer behavior, and optimizing digital experiences based on performance metrics. Candidates should possess strong expertise in Adobe Target, Adobe Analytics, JavaScript, web analytics implementation, tagging frameworks, and digital experimentation methodologies.

Experience working with AEM and Adobe Experience Cloud solutions is highly desirable.The ideal candidate should be comfortable leveraging AI-powered tools and analytics capabilities to accelerate experimentation, audience insights, personalization strategies, reporting, and optimization of customer experiences.The successful candidate will be expected to serve as a catalyst for change, helping advance modernization, AI adoption, and engineering excellence while contributing to the ongoing evolution of our technology landscape and operating model.

The Main Responsibilities

• Design, implement, and maintain Adobe Analytics tracking frameworks across web properties and digital journeys.
• Configure and manage Adobe Target activities, including A/B testing, multivariate testing, and experience targeting.
• Define measurement strategies, KPIs, and success metrics aligned with business objectives.
• Implement and manage tags, data layers, and tracking integrations using Adobe Launch (Data Collection).
• Analyze customer behavior, engagement patterns, and conversion funnels to identify optimization opportunities.
• Partner with UX, marketing, and product teams to develop and execute experimentation roadmaps.
• Build dashboards, reports, and visualizations to communicate performance trends and insights.
• Ensure data quality, governance, and consistency across analytics implementations.Integrate Adobe Analytics and Adobe Target with AEM, Adobe Experience Platform (AEP), and other enterprise systems.
• Support personalization initiatives using audience segmentation and behavioral targeting.Collaborate with engineering teams to validate tracking implementations and troubleshoot data discrepancies.

Good-to-Have Skills

Experience with Adobe Experience Platform (AEP) and Real-Time CDP.Knowledge of Customer Journey Analytics (CJA).Experience integrating analytics platforms with CRM, marketing automation, or customer data platforms

.Familiarity with AEM Sites and Adobe Experience Cloud ecosystem.Experience with SQL, Power BI, Tableau, or other visualization tools.Adobe Certified Professional in Adobe Analytics or Adobe Target.Knowledge of AI-driven personalization and recommendation engines.

Experience with enterprise-scale digital transformation programs.

What We Look For in a Candidate

7+ years of experience in digital analytics, experimentation, or marketing technology platforms.

Strong hands-on experience with Adobe Analytics, Adobe Target, and Adobe Launch (Data Collection)

Experience designing and implementing end-to-end analytics tracking solutions.Strong understanding of web analytics concepts including events, eVars, props, conversion funnels, attribution, and segmentation

Experience creating and managing A/B tests, multivariate tests, and personalization campaigns.Knowledge of JavaScript, HTML, CSS, and browser debugging tools for analytics implementation

Experience working with data layers, tag management systems, and web tracking architectures.Strong analytical and problem-solving skills with the ability to derive actionable business insight

Experience building dashboards and reports using Adobe Workspace or similar reporting platforms.Understanding of customer journey analytics and conversion optimization techniques.Strong collaboration and communication skills with business and technical stakeholders.

What to Expect Next

Requisition #: 343828

Equal Employment Opportunities

We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

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To review Lumen’s Global Employment Applicant and Talent Community Privacy Notice, please visit:

https://jobs.lumen.com/global/en/privacy-notice

Disclaimer

The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.

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Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.