Marketing Capabilities Specialist

Role Summary

The Marketing Operations team at McAfee enables scalable, data-driven marketing execution by connecting strategy, processes, technology, and analytics across the customer lifecycle. The team is responsible for the marketing technology ecosystem, campaign operations, customer communications, data governance, audience activation, and performance measurement. We are seeking a Marketing Capabilities Specialist to serve as the bridge between Marketing Operations, business stakeholders and MarTech enablement and Product Management.

This is a Hybrid position located at our Bangalore, India development center. You will be required to be on-site 2 to 3 days per week. When you are not working on-site, you will be working from your home office. We are only considering candidates within a commutable distance to our Bangalore office and are not offering relocation assistance at this time.

Position Details

About the Role

As a Marketing Capabilities Specialist, you will serve as the bridge between Marketing Operations, business stakeholders, MarTech enablement, Product Management, Engineering, and Operations teams.

In this role, you will identify and evaluate marketing capability gaps, process inefficiencies, and optimization opportunities across customer acquisition, engagement, retention, personalization and measurement, translating business needs into clearly defined capability requirements and use cases.

You will lead discovery sessions to understand business needs, current-state processes, data flows, platform usage, operational constraints, and strategic priorities across CRM, CDP, analytics, campaign orchestration, and digital experience platforms.

The ideal candidate will assess business needs against existing marketing capabilities and identify opportunities to optimize processes, enhance integrations, or introduce new solutions.

You will translate business objectives into clear capability requirements, use cases, functional and non-functional requirements, acceptance criteria, success metrics, and business cases that Product, Engineering, and Operations teams can evaluate and deliver.

The scope for you is to help support capability and investment prioritization by evaluating business value, customer impact, technical feasibility, implementation complexity, operational effort, dependencies, scalability, strategic alignment, and risk.

Additionally, you will own and continuously improve Marketing Capabilities documentation, including backlogs, playbooks, process maps, governance guidelines, training materials, and knowledge repositories, while communicating capability and data releases to support stakeholder adoption.