Product Marketing Lead, Social and AI, Facebook

We're looking for an experienced Consumer Product Marketing Manager to drive product marketing for Facebook. In this role, you will lead complex cross-company initiatives and help bring innovative new experiences to people all over the world.

This role sits on our Facebook Marketing team and covers inbound, go-to-market and outbound product marketing initiatives. You will be responsible for driving audience and market insights, influencing product strategies, crafting positioning and messaging and leading fast-moving go-to-market efforts that increase awareness, engagement and adoption. This is a highly cross-functional role that will partner closely with other PMMs and teams across the company. If you are a product marketer with experience developing data-informed strategies, translating insights into creative campaigns, and driving projects to completion, and has experience leading complex projects in fast-paced environments, then we'd like to connect with you.

Responsibilities

• Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, comms and policy teams
• Develop and execute on complex go-to-market strategies including goals, success metrics, asset development and integrated launch planning with cross functional partners across the company
• Partner across the PMM, brand, marketing and channel teams on outbound marketing strategies and campaigns to drive awareness, adoption and long term engagement
• Identify and frame ambiguous marketing challenges, develop structured recommendations supported by data, and present actionable plans to leadership and cross-functional partners

Minimum qualifications

• BA/BS degree in a relevant field (e.g., Marketing, Business, Communications, or related field)
• 12+ years of full-time experience in Product Marketing, partnering closely with Product teams
• Experience crafting GTM strategies based on consumer-driven insights
• Experience with consumer-facing product launches and consumer campaigns
• Deep understanding and/or active use of consumer AI products
• Experience working with product, marketing, communications and growth teams at all levels of management, both internally and externally
• Experience driving presentations with executives and cross functional teams
• Experience developing, leading, and influencing analytically rigorous, multi-channel marketing campaigns with a variety of internal teams and external stakeholders
• Experience with 0-to-1 products in ambiguous, fast-paced environments
• Experience communicating marketing strategies, insights, and recommendations in writing and in presentations to executive and cross-functional audiences
• Project management experience

Preferred qualifications

• Global experience working across a number of markets, with knowledge of varied cultural, social, and business landscapes to support international product marketing efforts
• Product marketing experience spanning marketing communications and/or product management
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience with end-to-end product lifecycle management
• Experience repositioning or revitalizing a mature consumer product for new audiences
• Experience marketing products at significant scale (100M+ users) as well as launching new, early-stage products
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• MBA degree