Performance Insights & Business Analytics Lead

Overview

MCAPS-Core accelerates customer outcomes and business growth. By uniting product, engineering, marketing, sales, customer success, and partners around a common customer mission, we help customers realize value faster and turn innovation into measurable business impact. Through deep technical expertise and differentiated go-to-market execution, we win competitively, capture market share, and scale repeatable growth motions. We differentiate through value creation - delivering world-class, AI-powered customer experiences that accelerate adoption, strengthen loyalty, and create sustainable competitive advantage, driving growth that outpaces the market.

Windows Consumer Category, within WDS WW GTM, drives worldwide Windows Consumer business growth by connecting category strategy, portfolio and competitive planning with GTM execution across OEMs, silicon partners, retailers and regional teams. Its focus is improving Consumer Revenue, activations and share by bringing competitive devices and compelling customer experiences to market.

Performance & Operations (P&O), within Windows Consumer Category, owns the operating system that turns strategy into measurable results — provide one source of truth for performance, run the business rhythm (targets, reviews, decisions), and continuously convert insights into clear actions and investment reallocations that improve share, quality, and brand trust across OEMs, silicon, and retailers.

The Performance Insights & Business Analytics Lead turns market, retail, and business-performance data into clear decisions that accelerate Windows Consumer growth. This role explains what is happening, why it is happening, and which actions will have the greatest impact on share, conversion, returns, and consumer preference.Working across Category, Growth & Compete Planning, Finance, regional teams, and the field, this individual contributor builds a trusted view of performance by Collection, price band, retailer, and door. Success means moving beyond reporting to identify the few interventions that matter most - and measuring whether they work.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

Insight Engine: Diagnose share wins and losses by Collection, price band, retailer, and door. Connect performance to assortment, availability, placement, promotions, reviews, returns, and competitor actions. Distinguish structural issues from short-term fluctuations and recommend focused interventions.

Forecasting & Attribution: Develop forecasts, cause-and-effect hypotheses, and attribution models to assess the impact of promotions, placement, hero-device focus, and Tier quality improvements. Establish baselines, evaluate incrementality, and translate findings into recommendations for investment, portfolio, and execution priorities.

Competitive Signal Tracking: Maintain a current competitor and retailer signal deck, with clear triggers for action. Identify emerging shifts in pricing, assortment, promotional intensity, positioning, and consumer sentiment. Partner with Growth & Compete Planning to propose counter-moves and assess their effectiveness.

Executive Insight Packs: Deliver weekly and monthly "so what / now what" readouts that explain performance, surface risks and opportunities, and recommend reallocations and pivots. Frame decisions clearly, make trade-offs explicit, and track whether actions deliver the intended outcomes.

Dashboard Architecture, Specification & Field Advocacy: Own the business architecture and functional specifications for Windows Consumer performance dashboards, including KPI definitions, data requirements, reporting views, and drill-downs. Partner with BI and data teams on delivery and quality, and champion adoption with the field through practical enablement, feedback loops, and advocacy for a consistent, trusted view of performance.

Other

Embody our culture and values.

Required/minimum qualifications

Bachelor's Degree in Business Administration, Marketing, Finance, Engineering, or related field AND 4+ years experience in business consulting, sales, sales operations, information technology (IT), account management, business development, marketing, IT field sales, or a related field

OR equivalent experience.

3+ years experience in in Near Term Strategy (1-2 years out), Management Consulting, or Finance.

Additional or preferred qualifications

Bachelor's Degree in Business, Finance, Economics, Computer Science, or related field AND 6+ years of marketing, strategy, sales, program management, project management, business planning, consulting, finance, economics, and/or partner organization experience

OR equivalent experience.

6+ years of experience in business analytics, market or competitive intelligence, category insights, performance management, or commercial strategy within consumer technology, retail, or channel businesses.

Experience analyzing business and market performance using retail sell-through, point-of-sale, third-party market data, and execution signals to develop forecasts, assess effectiveness, and translate insights into actionable recommendations.

Knowledge of consumer PCs, consumer electronics, or OEM and retail partner ecosystems, including competitive dynamics across Windows, Apple, and Google.

Experience defining dashboard requirements, establishing common performance metrics, and enabling reporting-platform adoption across field organizations.

Proficiency with Power BI, Excel, and analytical datasets using SQL or equivalent tools, with the ability to communicate concise executive narratives and influence decisions across functions and regions.

Sales Strategy Enablement IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.

If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

Insights from previous hires

Top skills: Analytics, Decision Making

Common previous titles: Senior Business Analyst, Senior Analyst, Performance Insights & Business Analytics Lead, Senior PM, Strategist, Senior Strategist, Financial Analyst, Tech Support Engineer, Senior, Senior Data Scientist