Product Marketing Manager

Overview

The Microsoft 365 for Individuals Marketing Team is looking for a Product Marketing Manager to lead growth activation for Copilot in Microsoft 365 apps. Microsoft 365 helps individuals and families create, communicate, and get things done, with Copilot bringing new ways to accomplish everyday tasks. As a Product Marketing Manager, you will own the outbound marketing programs that turn interest in Copilot into action. You will bring this work to life through channels that drive awareness (social, creators, web, and others) to connect customers with compelling use cases and clear ways to get started.

From shaping the message and content to coordinating campaign plans and creative delivery, you will bring the pieces together into a cohesive activation program, using customer insights and performance data to test, learn, and improve results. The ideal candidate combines product marketing skills with hands-on channel experience and the ability to turn strategy into coordinated campaigns that drive usage.

Responsibilities

Define the role of social, creators, web, and other channels in driving Copilot activation, prioritizing audiences and tactics that help customers take the next step toward usage. Lead integrated marketing planning and channel management, aligning campaign calendars, priorities, and dependencies across channel owners and product marketing teams. Develop compelling messaging and customer use cases that translate product capabilities into relevant stories, content, and calls to action for each channel.

Use customer insights, market research, and channel performance data to identify opportunities and inform channel plans, messaging, and content priorities. Lead creative operations for channel programs, owning intake, prioritization, briefing processes, and oversee agency coordination and asset delivery. Partner with product and app marketing leads to align channel programs with product capabilities, feature releases, and key marketing moments.

Design and execute tests across channel tactics, messaging, content, and customer journeys, applying learnings to optimize performance and scale effective programs. Define channel and campaign KPIs, monitor results, and report performance insights to guide priorities, investment, and ongoing optimization. Lead cross-channel planning and performance reviews, including to track execution, resolve dependencies, and share learnings that improve marketing effectiveness.

Required/minimum qualifications

• Master's Degree in Marketing, Computer Science, Business or related field AND 1+ year(s) experience in business
• OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2+ years experience in business
• OR equivalent experience.

Additional or preferred qualifications

4+ years of marketing and/or product management experience.

Experience defining and executing marketing programs and campaigns.

Proven track record of collaboration, influencing cross-functional teams, and communicating with executive audiences.

Experience in growth marketing, customer activation, engagement, integrated channel strategy, or a closely related field.

Experience using customer insights, data, and experimentation to improve marketing performance and product usage.

Background in consumer freemium software or services.

Product Marketing IC3 - The typical base pay range for this role across the U.S. is USD $86,100 - $169,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $113,300 - $187,400 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.

If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

Insights from previous hires

Top skills: Product Management, Marketing, Cross Functional Team Leadership, Analytics, Sales Management, Sales

Common previous titles: Growth Marketing Manager, Integrated Marketing Manager, Channel Marketing Manager, Product Manager, Senior Product Manager, Product Manager II, Account Strategist, Senior Specialist, Senior Account Strategist, Solution Engineer