Director of Public Affairs - TP60083584

Location: Craven County, NC

Agency

Dept of Natural and Cultural Resources

Division

Tryon Palace Historic Sites , Gardens

Job Classification Title

Information & Communications Spec II (NS)

Position Number

60083584

Grade

NC13

About Us

The North Carolina Department of Natural and Cultural Resources (DNCR) enriches people’s lives through education and stewardship of North Carolina’s natural and cultural resources. DNCR manages over 100 locations across the state, including historic sites, museums, state parks, trails, aquariums, the North Carolina Zoo, the Library of North Carolina, the State Archives, the North Carolina Arts Council, the African American Heritage Commission, the American Indian Heritage Commission, the State Historic Preservation Office, the Office of State Archaeology, the Highway Historical Markers program, the North Carolina Land and Water Fund, and the Natural Heritage Program.

These programs and places unite North Carolinians, create a shared identity, and provide common ground. For more information, please visit www.dncr.nc.gov. We encourage you to apply to become a part of our team.

Description of Work

This position has oversight of all of Tryon Palace’s advertising and marketing efforts, providing insight and leadership for promotional materials, policies, contracts, and vendor relationships. This position also oversees staff responsible for all special event rentals at Tryon Palace. This position will supervise the graphic artist, social media marketing manager, and special events manager.

Key Responsibilities include but are not limited to

• Plan and direct all marketing and tourism promotion to grow visitation and receipts for Tryon Palace.
• Develop annual marketing plan based on analysis of current audience trends, tourism industry demographic data, and information gained via surveys.
• Develop and maintain media contacts, media mailings, and media email lists for ongoing dissemination of information about Tryon Palace and its programs and events.
• Ensure Tryon Palace image/branding meets the standard for all signage, brochures, mailings, etc.
• Manage the advertising and marketing annual budget.
• Oversee the venue rental policies, contracts, and fee structures.
• Function as spokesperson for tourism-oriented and promotional opportunities with radio, television, and newspaper interviews as directed by the Executive Director.

Knowledge Skills and Abilities/Management Preferences

Please note: Job postings close at 11:59:59 p.m. the night before the listed Posting End Date above.