Brand Manager

Location: Mapletree Business City (MBC)

Job Description Summary

Do you want to shape how a brand grows, from strategy to launch to real impact for patients? Join Novartis as a Brand Manager and take ownership of brand strategy and execution. Working closely with local leadership, regional and global marketing, and Medical, you'll turn customer insights into plans that drive growth and make a difference in patients' lives.

#LI-Hybrid

Major Accountabilities

• Define brand strategy with local management and global marketing, and turn it into clear tactical plans
• Lead Integrated Brand Team and Launch Team content, and drive excellent execution
• Develop compliant, high-impact promotional and omnichannel campaigns
• Own brand budgets, forecasts and marketing mix to maximise return on investment
• Gather market and customer insights to spot new growth opportunities
• Track brand performance and the external environment, and act quickly to stay on course
• Work with Medical to engage key centers and opinion leaders and understand the needs of each patient segment