Senior Marketing Manager - Established Medicines

Location: East Hanover

Job Description Summary

#LI-Hybrid

The Senior Marketing Manager (SMM) - Established Medicines supports the development and execution of customer-centric marketing strategies in the assigned brand(s)/therapeutic area. The role collaborates closely with Marketing Strategy leaders, cross-functional partners, and agency teams to translate brand objectives, customer insights, and business priorities into integrated marketing plans, campaigns, tactics, content, and experiences.

This role is based in East Hanover, NJ and will not have the ability to be located remotely. Novartis is unable to offer relocation support for this role; please only apply if this location is accessible for you. This position will require up to 10-20% travel as defined by the business (domestic and/or international).

Key Responsibilities

• Support development of cohesive, integrated brand marketing strategies and campaigns grounded in customer insights.
• Develop working knowledge of the brand, disease state, audience, and customer needs to support relevant activations, content, and personalized experiences.
• Contribute to the sharing and application of marketing best practices to improve customer engagement and support behavior change across the brand lifecycle.
• Support execution of promotional, digital, and integrated marketing tactics aligned to approved strategy, brand goals, and business objectives.
• Contribute to a high-performing team culture by collaborating effectively across key functions, agencies, and strategic partners.
• Support delivery of integrated marketing plans, including coordination of timelines, deliverables, stakeholder inputs, budget tracking, and executional needs.
• Support the creative brief process, agency coordination, content development, and executional follow-through to ensure quality, strategic alignment, and timely delivery.

Essential Requirements

• Bachelor’s degree in a related field; PharmD or MBA preferred
• Minimum of 3 years of commercial Marketing experience ormulti-functional experience preferably in Pharmaceutical or Healthcare
• Demonstrated ability to apply data, analytics, market research, and customer insights to support marketing recommendations.
• Experience in supporting high-performing brands in highly competitive categories within the US
• Experience collaborating with cross-functional partners such as Legal, Regulatory, Medical, and Compliance
• Strong written and verbal communication skills, with the ability to translate complex information into clear, actionable outputs.
• Detail-oriented with the ability manage multiple priorities, timelines, stakeholders, and deliverables in a matrixed environment.
• Experience with digital marketing, non-personal promotion, omnichannel marketing, social, media, content strategy, customer experience planning, or campaign optimization preferred.

Desirable Requirements

Relevant therapeutic area experience