Sr Content Activation & Omnichannel Orchestration Analyst

Location: Santo Amaro

Job Description Summary

#LI-Hybrid

• Location: São Paulo, Brazil
• This role is based in Sao Paulo, Brazil. Novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you.
• Build customer-centric omnichannel engagement plans aligned with brand priorities. Orchestrate flawless execution across channels, teams and partners. Measure performance, optimize continuously and scale what drives business impact.

Key responsibilities

• Build customer-centric omnichannel engagement plans that translate brand priorities into clear journeys with defined KPIs and measurable business impact.
• Lead flawless execution of priority omnichannel initiatives across channels, teams and partners, ensuring timelines, quality standards and compliance requirements are met.
• Coordinate cross-functional collaboration with Marketing, Sales, martech partners and the broader customer engagement team to align plans and execution priorities.
• Drive execution of the tactical plan, including integrated customer engagement initiatives and fully digital activities, with strong discipline and ownership.
• Lead and orchestrate the work of five Customer Engagement Leads indirectly, providing direction, alignment and support to enable consistent delivery.
• Measure performance against agreed KPIs, identify opportunities for optimization and continuously improve engagement effectiveness.
• Scale successful use cases that improve reach, engagement and business outcomes, while ensuring learnings are shared across relevant stakeholders.
• Maintain strong stakeholder management and matrix leadership, balancing business priorities, customer needs, execution quality and compliance orientation.