Automotive Systems Business Development Manager (f/m/d) – ADAS/Radar

Location: Munich

About the Role

ADAS, radar, and intelligent processing are transforming the vehicle into a safer, more automated, and increasingly software-defined system. NXP's Global Sales organization transforms our intelligent edge vision into meaningful market impact, delivering sensing, processing, safety, security, and networking technologies to the customers shaping tomorrow's vehicles.

As a strategic partner at the intersection of customer ambition and NXP capability, our global sales team drives alignment, opens new markets, and builds lasting relationships that lead to design wins and revenue growth. Through deep system insight and long-term collaboration, we help accelerate innovation at the subsystem and system-solution level.

We thrive in an environment that combines high ownership with strong team spirit, where bold thinking, purposeful execution, and shared success go hand in hand.

Your Mission

ADAS architectures are evolving rapidly, with Radar, Processing and AI becoming increasingly important differentiators for vehicle safety, performance, scalability, and cost. NXP is looking for an experienced Automotive Systems Business Development Manager who can build a comprehensive view of the ADAS subsystem landscape, understand architectural tradeoffs, and work with Automotive OEMs and Tier-1s to create the best system-level solutions.

As a trusted adviser for NXP's ADAS subsystem business, with a specific focus on Radar and Processing, you will engage with Automotive OEM and Tier-1 system architects, technical leaders, and program decision-makers. You will bridge customer roadmap needs with NXP roadmaps, build compelling value propositions and business cases, and drive successful customer engagements.

This technical Business Development role combines system architecture expertise, customer leadership, and commercial execution, spanning both new business generation and the expansion of established strategic partnerships.

Key Responsibilities

• Customer Engagement & System Business Development

• Understand, tailor, and communicate NXP's technical and business value propositions for ADAS, Radar, and Processing solutions.
• Serve as a trusted technical adviser to Automotive OEM and Tier-1 system architects, ADAS leaders, and platform owners, helping shape NXP's future roadmaps and value propositions.
• Build a strong network of key customer stakeholders through critical insights, real-time support, and differentiated system value.
• Collaborate with account managers, FAEs, business lines, and engineering teams to create and advance customer opportunities, from early architecture discussions through serial-program engagements.
• Develop system-level narratives that connect Radar and Processing capabilities to customer outcomes such as safety, performance, scalability, cost, and time to market.
• Hold yourself and team members accountable to commitments and ensure successful execution of customer engagements.

• Funnel Growth & Business Case Development

• Identify, qualify, and pursue ADAS/Radar opportunities across prioritized Automotive OEM and Tier-1 accounts.
• Build robust, underpinned business cases to justify critical NXP R&D investments and align solutions with the customer timeframe and business opportunity.
• Lead early-stage evaluations, proof-of-concepts, architecture workshops, and Design Win activities, ensuring clear ownership and smooth internal handover.

• Internal Alignment & Cross-Functional Collaboration

• Collaborate closely with NXP business-line and engineering leadership, Product Line, account managers, FAEs, system architects, and global peers to define solutions that address OEM needs.
• Drive a regular cadence of strategy and alignment with senior executives, translating customer insights into clear priorities, decisions, and actions.
• Contribute to training and enablement of regional Sales teams on the ADAS/Radar customer journey, system value proposition, and engagement model.

• Market & Customer Insight

Monitor ADAS market evolution, Radar and Processing architectures, competitive positioning, customer strategies, and future and emerging concepts.

Provide structured feedback to Sales, Product Line, Engineering, and Marketing organizations to refine roadmaps, investment priorities, and customer-facing value propositions.

What We're Looking For

• Bachelor of Science degree in Electrical Engineering, Computer Engineering, or Computer Science required; a Master’s degree in EE, CE, or CSC is preferred.
• 10+ years of business development, systems architecture, or applications engineering experience with ADAS subsystems, with particular focus on Radar and Processing.
• Ability to understand technical and business tradeoffs in ADAS system architectures and articulate them effectively between customer development teams and NXP business lines.
• Strong understanding of the automotive market, industry trends, customer roadmaps, and future and emerging ADAS concepts.
• Experience building robust business cases to justify critical R&D investments and guide strategic decisions.
• Self-starter who can navigate ambiguity and uncertainty, create alignment, and drive clear outcomes.
• Excellent written and verbal communication skills, with experience working across diverse customers, cultures, and functions.
• Demonstrated ability to establish a regular cadence for strategy and alignment with senior executives.
• Existing Automotive OEM experience is required; willingness to travel domestically approximately 25% of the time.
• Collaborative team mindset, strong ownership, and commitment to delivering on customer and NXP commitments.
• Please note: The successful candidate may/will be responsible for security related tasks. The assignment may/will be in scope of security certifications, therefore a conscious and reliable way of working is necessary.
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