RESEARCH LEAD

Responsible for the effective planning, implementation, and analysis of researches on consumers’ and shoppers’ behaviors, needs, and preferences

RESEARCH STRATEGY AND PLANNING

• Discusses research requirements with Research Analyst and gives direction on the research plan.
• Checks research plans according to agreed specifications, and aligns these with the objectives of the study.
• Designs work schedules, priorities, work assignments, and specifications of Research Analysts.

RESEARCH PROJECT MANAGEMENT

• Ensures accuracy, relevance, and timeliness in the delivery of research requirements.
• Briefs the Market Research Coordinators and field interviewers on the parameters of the study.
• Supervises research procedures in coordination with Market Research Operations Group to ensure proper

conduct of field data gathering and data processing as per agreed standard.

• Monitors budget and ensures timely liquidation of all surveys.

RESEARCH ANALYSIS

• Reviews and checks data analysis, interpretation, and recommendation of all reports to ensure the validity and

accuracy of results endorsed to the requesting units.

• Validates survey data from available sources such as internal sales and data from other related surveys.

PEOPLE MANAGEMENT

• Trains, orients, and evaluates staff and recommends developmental programs to ensure optimum delivery of

performance.

OTHER RESPONSIBILITIES

• Develops and maintains key contacts with trade outlets, government agencies, and people from industries of

interest.

• Performs other related tasks that may be assigned from time to time.

• Graduate of Statistics, Communication Research, Economics, Business Management, or any related course
• With at least 3 years work experience in the same capacity, preferably in an FMCG industry.
• With intermediate skills in Research Design, Research Execution, Project Management, and Data Quality Control & Assurance
• Proficient in Insight Generation, Analytics Modeling, Business Knowledge & Understanding, Data Analysis & Management, and Research Report Writing & Presentation
• Willing to report onsite in Novaliches, Quezon City office