RESEARCH SPECIALIST

As a Research Specialist, you will be responsible for ensuring the proper implementation and analysis of consumer surveys.

RESEARCH PROJECT MANAGEMENT

• Formulates research plan (with the appropriate research design and sampling) for the assigned study.
• Prepares the questionnaire appropriate to the objective of the study.
• Discusses with Field Operations Group the fieldwork and data coding/encoding requirements of the study.
• Coordinates with Field Operations Supervisor/Market Research Coordinator regarding preparation of field materials and actual data gathering; and with Data Quality Control Supervisor/Specialist regarding development of code frame and tabular specifications.
• Briefs the Market Research Coordinators and field interviewers on the parameters of the study.
• Monitors fieldwork and coding/encoding of all research projects assigned and ensures adherence of the Field Operations Group to the agreed project specifications.

RESEARCH ANALYSIS

• Cleans and processes raw data and generates data tables with appropriate headers required in the analysis.
• Writes reports that will sufficiently answer the client’s objectives and ensures timely submission of such.
• Validates research findings with existing internal studies and related data from external sources (such as, but not limited to government websites, company websites, industry references, social media)
• Monitors research direction and consumer trends of assigned categories/brands.
• Monitors and analyzes competitor activities in all media (above-the-line/traditional, below-the-line, digital) in relation to the required analysis for reports / deliverables

OTHER RESPONSIBILITIES

• Develops and maintains key contacts with trade outlets, government agencies, and people from industries of interest.
• Compiles files / updates database of reports/research output.
• Performs other related tasks that may be assigned from time to time.
• Graduate of Statistics, Communication Research, Economics, Business Management, or any related course
• With basic skills in Research Design, Research Execution, Insight Generation, and Data Modeling
• Willing to report onsite in Novaliches, Quezon City office