Paid Social Specialist

Location: New York, New York, United States of America

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Performance Media

JOB SUMMARY

Paid Social Media Specialist has 1+ years of experience in Paid Social Media marketing. Healthcare and Pharmaceutical experience a plus. Specialists support the day-to-day management of paid social efforts for client brands. They are responsible for building ads and activating paid social campaigns across multiple platforms, including Meta, Twitter, TikTok, LinkedIn and more. They are responsible for supporting Paid Social Media activities for clients, including planning, analyzing, reporting, and optimizations.

ESSENTIAL FUNCTIONS

Campaign Development: Build and regularly optimize paid social campaigns, QA assets, mock-up creatives, and pull data as needed.

Reporting: Pull and organize paid social to write performance insights and assists in recommending optimizations that align with client goals

RESPONSIBILITIES

• Implement paid social campaigns (in-platform set-up and QA & mock-up creatives, pixel creation/set-up via partners) and day-to-day tactical campaign management (budget tracking, pacing, optimization and delivery actualization)
• Billing actualization and invoice coding/processing, ensuring accuracy and timely delivery to finance teams, confirmation of actualized budgets with Media teams per the process
• Data pulling and reporting exports on a monthly basis; Understanding performance and providing campaign insights applicable to each campaign’s KPI/objective
• Internal team collaboration with Social team, Media team, account leads (where applicable)
• Familiarity with other social platforms (e.g. TikTok, Reddit, LinkedIN)
• Stay on the pulse of campaign performance and provide recommendations for optimizations
• Become familiar with regulations surrounding healthcare and pharmaceutical advertising
• Assist team leads in the development of Paid Social strategies for clients
• Review and analyze Paid Social metrics to make optimizations, recommendations, and especially reporting insights
• Participate in internal meetings and professional development opportunities
• Assist with strategy and planning for client presentations for new and/or current business
• Stay abreast of new tools, trends, and best practices in Paid Social marketplace through research and/or industry events and conferences
• 1+ years minimum experience
• Experience working with paid social platforms, with Meta being the most important
• Advanced knowledge of Microsoft office, specifically Excel and Power Point
• Team Player: Ability to work effectively in a team environment to build and foster positive relationships, trust, and confidence.
• Curiosity: Always interested in learning more and asking thought-provoking questions.
• Communication: Proactive communicator who responds quickly to stakeholders in a rapidly changing environment and expresses ideas accurately, concisely, and clearly.
• Attention to Detail: Complete tasks in a timely manner with a high level of accuracy.
• Self-starter: Curious and enthusiastic to learn about social and the health landscape.
• Organized: Able to stay organized and achieve results in a timely and effective manner
• Knowledgeable in Social: Up to date with the latest paid social and social media changes.

$66,500 - $80,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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