Manager, Experience Planning

Location: New York, New York, United States of America

Agency

Hearts & Science

Job Function

Media

Job Subfunction

Media Planning and Buying

As a Manager, Experience Planning, you will play a key role as the day-to-day liaison between the client, vendor partners, and the media community ensuring that the client’s media plans are developed and implemented per brand objectives and guidelines. You will also collaborate with other disciplines (Integrated Planners, Data Science, etc.) and partner creative agencies to ensure plans are integrated and fulfilling campaign goals.

3+ years of experience in cross-channel branding strategy or media/communications

Proven, strong team management, interpersonal communication, and collaboration skills

Knowledge of principles of advertising, marketing and media; a basic knowledge of disciplines underlying these principles (i.e., psychology, economics, journalism)

A solid understanding of media types, including Broadcast, Print, Outdoor and Digital

Knowledge of the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing

Understanding of the skills and functions of the Investment side of the business, as well as knowledge of Strategic Business Units’ competencies

Interest in the client’s industry and environment within which they operate

Knowledge of syndicated research, ad serving, media billing tools a plus

Ability to understand media data sources in terms of what is measured, the method, and information reported

Appreciation of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements

Strong presentation skills

Responsibilities

• Supervising and training Associates and Senior Associates on day-to-day activities and all aspects of the planning process, as well as client business and industry
• Managing the flow of client media-related issues, creating solutions and resolving issues
• Establishing timetables for development of plans
• Integrating strategic planning philosophy into communication plan development
• Helping develop planning objectives and strategies that coincide with the client’s marketing direction
• Continually seeking a consumer-centric view in all strategic thinking promoting creative, innovative approaches to strategically reach the target consumer
• Supervising implementation of integrated offerings and tools
• Identifying opportunities for cross-platform deals when appropriate
• Providing point-of-view on various media in the marketplace
• Creating media plan recommendations and alternatives
• Selecting media vehicles and determine scheduling
• Analyzing competitive activity in the marketplace
• Overseeing the execution of and present media plans to clients
• Gauging media performance to determine the extent to which the original objectives and strategies are met
• Maintaining budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
• Coordinating efforts with the Investment team(s) and creative agencies
• Studying demographic data and consumer profiles to identify desired target audiences
• Handling any client requests, e.g., plan or budget changes, providing marketplace information
• Meeting with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business

$50,000 - $95,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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For US Job Seekers

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Additional Locations: Los Angeles, California, United States of America, San Francisco, California, United States of America, Irvine, California, United States of America, El Segundo, California, United States of America, San Jose, California, United States of America, Sacramento, California, United States of America, Santa Monica, California, United States of America, Long Beach, California, United States of America, Burbank, California, United States of America, Westlake Village, California, United States of America, Playa Vista, California, United States of America