Associate Director - Consumer Engagement Platform

Overview

Leads the end-to-end consumer-to-customer engagement platform execution, ensuring it delivers measurable growth, stronger partner enablement, and consistent experience across touchpoints. Acts as the single accountable owner for roadmap, prioritization, governance, stakeholder alignment, and consumer data strategy. This role translates consumer data into activation, measurement, and sustained business impact at scale.

Responsibilities

Platform Strategy & Roadmap

• Define platform vision, multi-year roadmap, and quarterly priorities aligned to business goals
• Build foundations of a robust consumer data ecosystem integrating first-party, second-party, and third-party data sources with clear pathways to activationIdentify and prioritize high-impact global use cases that unlock competitive advantage
• Monitor emerging data trends, regulatory changes, and technological innovations

Governance & Cross-Functional Leadership

Establish governance, ways of working, and decision rights across stakeholders and agenciesLead cross-functional delivery with S&T, Media, Brand, Sales, and Legal teamsOwn business cases, budget planning, vendor strategy, and performance reviews

Data Strategy & Privacy

• Ensure compliance with privacy, consent management, data retention, and brand safety standards
• Guide adoption of ethical, privacy-forward data practices that build trust with consumers
• Own privacy-consent and identity-aware data systems across multiple regulatory environmentsTranslate complex technical concepts into clear strategic guidance for marketing and business leaders

Capability Build & Adoption

• Drive adoption across snacks and beverage businesses and embed capability-building (playbooks, training, templates)
• Ensure integrations and workflows support both consumer engagement and customer enablement outcomes
• Build and manage strategic data partnerships with external platforms, technology providers, and media partners
• 10–12+ years in digital product/platform leadership, consumer engagement, consumer data strategy, or martech programs
• Proven experience leading or shaping large-scale consumer data and marketing platforms
• Demonstrated ownership of end-to-end data architecture design and activation
• Strong stakeholder leadership, governance, prioritization, and vendor management in complex, matrixed organizations
• Expertise in privacy, consent management, identity resolution, and regulatory compliance
• Excellent communication and influencing skills with ability to translate technical concepts for business leaders
• Strong measurement orientation with experience defining effectiveness frameworks