- Location: Mumbai, MH
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- Manager - Business AnalyticsThis position is responsible for building and implementing data driven performance marketing initiates
- for the Ecommerce vertical of the business.
- Develop and execute data-driven performance marketing strategies to drive customer acquisition,retention, and revenue growth
- Drive,accessand evaluate performance marketing campaigns on ecommerce marketplaces
- Assess current practices and enhance to improve efficiency
- Manage advertising budgets, bid strategies, and campaign targeting to maximize ROI and achieveperformance KPIs
- Measure ROI of online marketing campaigns
- Monitor budget distribution and performance of ad campaigns
- Establish new data gathering and analysis techniques within the organization
- Drivedata baseddecision making byprovidingactionable insights from customer behaviour and buyingpatterns and engagement across various touch points
Job description provided by Piramal Pharma Limited.
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