Marketing Executive Mid - Level - 3-5Yrs

Key Responsibilities

·Create

• high-quality written, visual, and video content tailored for platforms like
• website, social media, ebooks, articles, whitepapers, presentations, blogs,
• case studies and product guides/user manuals etc.
• ·Write,
• edit, and proofread a variety of content, including articles, blogs, email
• campaigns, whitepapers, social media posts, and videos etc.

·Design

and structure visually compelling PowerPoint presentations for product ppts,

internal meetings, client pitches, webinars, and conferences

·Develop

• and execute content strategies tailored to IT, B2B products, and SaaS
• solutions, focusing on key industry pain points, trends, and customer
• challenges.

·Ensure

all content is optimized for SEO and adheres to the best practices for search

engine visibility.

·Craft

clear, concise, and engaging scripts for videos that simplify complex concepts.

·Manage

and update the company's content library, ensuring all materials are current

and relevant.

·Produce

visually compelling videos across various formats, such as webinars and video

series.

·Develop

and manage a content calendar to ensure consistent delivery of content that

supports marketing campaigns and brand messaging

·Work

closely with cross-functional teams, including marketing and product

departments, to align content efforts with overall business goals.

·Gather

information from subject-matter experts and develop, organize, and write

procedure manuals, technical specifications, and process documentation.

·Continuously

seek ways to enhance and grow within the content creation field, experimenting

with new content formats and strategies.

·Collaborate

with product managers, developers, Presales, CoE and marketing teams to ensure

accuracy and alignment with business messaging.

·Collaborate

with internal stakeholders to gather content requirements and feedback to

refine content output.

·Perform

Thorough Research and Identify key content themes and topics that align with

our brand and resonate with our target audience

·Stay

informed on industry trends, audience preferences, and competitor strategies to

keep content fresh and relevant.

Qualifications

·A

minimum 2 years of experience in content creation within IT Industry for B2B

software products, or SaaS, with a strong portfolio of relevant work.

·Proficiency

in tools like ChatGPT, Jasper AI, Hemingway, Keyword Planner, Google Analytics,

SEMrush, Grammarly, and CMS platforms

·Knowledge

of content management systems (e.g., WordPress) is a plus.

·Understanding

of SEO principles and techniques for optimizing content for search engines.

·Creative

mindset with the ability to generate unique and engaging content ideas.

·Ability

to quickly grasp new topics and synthesize information from various sources.

·Excellent

written and verbal communication skills

·Ability

to work independently and meet deadlines

·Must

have Content Creation, Copywriting, and Storytelling skills

·Proven

track record of developing and executing successful content strategies.

·Ability

to quickly learn and understand complex technical concepts and effectively

communicate them through content.