Strategy Manager

Publicis Connected Media UK is a fully end-to-end offering that unites media, commerce, CXM, social and data to deliver connected consumer experiences and drive exceptional business outcomes for our clients.

Powered by Publicis Connected Identity, the UK’s richest people-based data set built on real behaviours, it helps major brands move beyond siloed marketing and make more confident decisions in fast-changing conditions. Those insights truly differentiate our AI and agentic solutions to predict impact, create messaging and reach the right people.

The more than 3500-strong team spans Starcom, Zenith, Spark Foundry, Digitas, Performics, PMX, Epsilon, Lotame, Publicis Commerce and Influential. Publicis Connected Media is part of Publicis Groupe.

Overview

Influential UK, Publicis GroupeWe are hiring a Strategy Manager to help shape influencer and social strategy for Disney+ and PepsiCo. You’ll turn audience behaviour, creator activity and cultural trends into clear recommendations that strengthen brand relevance, deepen engagement and support growth. Working collaboratively across strategy, creative, analytics and activation, you’ll help teams uncover meaningful ways for major consumer brands to connect with their audiences.

Responsibilities

What you'll be doing

• Develop influencer and social strategies across Disney+ and PepsiCo, grounded in audience intelligence, creator insight and market trends.
• Lead social listening, reporting and trend-analysis programmes, translating findings into clear actions and opportunities.
• Explore audience behaviour, categories, competitors, platforms and creator communities to inform brand and communications planning.
• Create compelling strategic outputs, including insight reports, planning presentations, audience frameworks and points of view.
• Facilitate workshops and planning sessions that help clients and internal teams make confident, insight-led decisions.
• Collaborate with analytics, creative, activation, research and account teams to connect recommendations with performance data and market intelligence.
• Guide and develop junior colleagues through clear direction, constructive feedback and practical coaching.

Skills we're looking for

Experience developing social, influencer, creator, content or communications strategies within an agency, platform or brand environment.

A strong understanding of creator ecosystems, social platforms, audience behaviour and the role of influencer marketing in delivering brand outcomes.

The ability to use social listening, audience research and trend analysis to identify relevant opportunities and emerging risks.

Clear strategic thinking, with the ability to turn complex research and data into accessible, persuasive recommendations.

Strong writing and presentation skills, with experience producing polished materials for clients and internal stakeholders.

A collaborative approach to working across disciplines, regions and teams while maintaining ownership of strategic outputs.

Experience supporting and developing colleagues through thoughtful guidance, feedback and coaching.

Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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