Manager- Strategy

Overview

About the Role

We are looking for a strategy professional who can combine audience understanding, category intelligence, media strategy, and measurement to solve business problems for leading clients across categories.

The ideal candidate should be equally comfortable analyzing consumer and media data, conducting category and competitive deep dives, building audience-led growth strategies, and translating analytics outputs into actionable business recommendations. This role will also play a key part in supporting our growing Marketing Effectiveness and MMM practice.

Key Responsibilities

• Lead audience profiling and segmentation projects using GWI, TGI, YouGov, platform data, and other syndicated sources.
• Develop audience, category, and competitive deep dives that uncover growth opportunities and strategic implications for brands.
• Translate consumer, market, and media insights into actionable recommendations for planning and business growth.
• Support MMM, ROI, attribution, and marketing effectiveness projects by interpreting analytical outputs and deriving clear business recommendations.
• Build compelling, insight-led narratives and executive-ready presentations for clients and senior stakeholders.
• Partner with strategy, planning, data, and analytics teams to solve complex marketing and business challenges.
• Contribute to the development of audience frameworks, measurement approaches, and thought leadership for the practice.

Skills & Experience

• 3-5 years of experience in Strategy, Consumer Insights, Media Planning, Marketing Analytics, Measurement, or related consulting roles.
• Strong expertise in audience profiling and consumer research using tools such as GWI, TGI, YouGov, Comscore, and similar platforms.
• Solid understanding of media measurement, attribution, MMM, ROI analysis, and marketing effectiveness frameworks.
• Ability to conduct category, competition, and consumer deep dives and synthesize findings into strategic recommendations.
• Strong analytical and problem-solving skills with the ability to work across multiple data sources.
• Advanced storytelling and presentation skills, with the ability to simplify complex analyses for senior stakeholders.
• Proficiency in Excel and data visualization tools such as Power BI or Tableau is preferred.

Ideal Candidate

A naturally curious strategist who can move seamlessly between consumer understanding, media strategy, and analytics, and who enjoys turning data into business actions and growth opportunities.

What Success Looks Like

• Independently leads audience and category deep dives.
• Becomes a trusted partner on Kenvue, HP, and other strategic accounts.
• Successfully translates MMM and analytics outputs into clear client recommendations.
• Elevates the quality of strategic thinking, storytelling, and measurement across the team.