Social Creative

Influential is Publicis Groupe ANZ’s specialist social and influencer agency, delivering culture led, creator‑ powered‑ work for some of Australia’s leading brands.

We operate as part of Publicis Groupe’s Power of One model — working seamlessly with creative, media, PR and production partners to deliver integrated solutions, while maintaining a sharp social first‑ point of view.

As Influential continues to grow, we are investing in senior leadership to deepen client relationships, build teams, and elevate the quality and scale of our creative and influencer output.

Overview

We're looking for a Social Creative to join our growing creative team.

In this role you'll create social-first ideas, content and campaigns across our clients. Think reactive moments, big campaign ideas and always-on storytelling that people actually want to watch, share and talk about. It's ideas-led but hands-on. You'll work alongside senior creatives, strategists, designers and producers to turn smart thinking into work that gets noticed. You don't need to know everything. You do need to be curious about everything.

Responsibilities

What you'll do

• Come up with big ideas, small ideas and weird ideas, as long as they're good ones
• Turn cultural insights, trends and internet behaviour into creative opportunities for brands
• Get hands-on with content creation: shooting, directing, editing and making
• Edit short-form video with a sharp instinct for hooks, pacing, sound and storytelling
• Spot new formats and platform opportunities, and know when something's worth jumping on (and when to leave it alone)
• Collaborate with senior creatives, strategists, designers and producers to make the work better
• Help lead social-first ideas in pitches
• Use AI and emerging tools to experiment, prototype and push ideas further
• Help us take Influential's output from "content" to cultural contribution

What you're great at

Ideas first: You can take a brief and find the interesting angle hiding inside it

Social fluent: You know why something works on TikTok but flops on Instagram. You can spot the difference between a trend, a meme and a brand trying way too hard

Curious about people: You're interested in what makes people think, feel and act, and you use that to make ideas that earn attention

Audience empathy: You look beyond demographics to the needs, behaviours and cultural influences that shape how different audiences respond

Hands-on maker: You can pick up a camera, shoot it, edit it and get it out the door

Strong creative taste: You have a point of view and know when something feels fresh and when it feels tired

AI curious: You're keen to use AI across ideation, image, video and production

Collaborative: You're generous with ideas, open to feedback and make the people around you better

Tools of the trade Some mix of Adobe Creative Suite and AI creative tools such as Midjourney, Runway and Firefly. You don't need to be an expert in everything. You do need to be excited to learn, make and experiment.

Qualifications? A degree in Psychology, Behavioural Science, Communications, Marketing or similar is handy, but not essential. Your portfolio, creative thinking and cultural curiosity matter most.

Ready to make some cool stuff with us? Apply now.

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.

A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."

Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.

Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.

A culture of open feedback and support to reach your goals through our Career Conversations program.

A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.

Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.

Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.

Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.

Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.

A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/

Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.