Midweight Creative

• Fabric Social is a social-first creative agency.
• We were born into - and built for - the new era of social. An era where audiences gather around interests, communities and culture, not brands.
• So we built a different kind of agency. One that brings strategy, trend-first creative, production, community, creators and paid into a single social engine - designed for how social actually works.
• We turn brands on social into social brands - the ones people choose to follow, talk about and bring into culture. Not the ones interrupting it.
• Some of our clients include Currys, Sky, Subway, Autotrader, Morrisons, Holland & Barrett, Just Eat, Garnier, Vodafone, Kleenex, Andrex, and more.

Overview

As a Midweight Social Creative, you’ll concept, create and activate original, social-first content that stops the scroll and sparks conversation.

You’ll be equally comfortable dreaming up first-of-their-kind ideas, bringing them to life on camera, and driving meaningful engagement in the comment section. This is a pure social creative role, using insights born from social to form ideas that have proper platform consideration.

You’ll sit within the Creative team, working closely with Community/Conceptual teams, Client Services, Strategy and Production. And you’ll report into one of the Creative Leads.

Responsibilities

Social-First Concepting & Creation

• Develop original, culturally relevant content ideas across always-on BAU and campaign work
• Concept and produce engaging content across TikTok, Instagram and Meta platforms
• Film, edit and publish social content with strong attention to platform nuances and best practices
• Confidently present creative concepts and decks to clients, telling a clear and compelling story
• Contribute creative thinking to new business pitches, including content pillars and always-on ideas

On-Camera & Creator Presence

• Be a confident face on camera where needed
• Bring personality and authenticity to content output
• Identify opportunities for creator-led storytelling and influencer collaborations

Cultural & Platform Expertise

• Stay ahead of trends, memes and cultural conversations
• React quickly and strategically with brand-safe messaging
• Maintain deep knowledge of platform updates and algorithm shifts
• Advise clients and internal teams on how platform changes may impact content strategies

Planning & Optimisation

Collaborate on content calendar planning to ensure consistent, high-quality output

Ensure all content aligns with brand voice, guidelines and visual identity

Identify what to stop, start and scale based on data insights

Proven experience in a social media or content role (agency or in-house)

Strong conceptual thinker with the ability to generate distinctive, original ideas

Confident filming and editing content for social platforms

Comfortable presenting work to clients

Deep understanding of TikTok, Instagram and Meta, including platform nuances and best practices

Passion for online culture, trends and social vernacular

Experience managing multiple projects in a fast-paced, collaborative environment

Strong organisational skills and attention to detail

Experience briefing or ideating influencer and creator content is a bonus

Fabric Social offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Fabric Social, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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