Senior Director- Digital

Overview

Role Overview

Starcom is looking for a seasoned digital and performance marketing professional to lead strategic and operational delivery for key client businesses.

The ideal candidate will bring extensive experience in managing digital media mandates, with a strong understanding of the D2C ecosystem and performance-led marketing. This role calls for a hands-on digital leader who can seamlessly bridge the gap between strategy and execution, drive business conversations with clients and deliver measurable growth through data-driven marketing initiatives.

The candidate should possess strong expertise across Meta and Google advertising platforms, coupled with the ability to independently evaluate campaign performance, identify growth opportunities and translate business objectives into effective digital strategies.

Key Responsibilities

Digital & Performance Strategy: Lead the development and execution of integrated digital and performance marketing strategies, aligned with client business objectives and growth priorities.

D2C Expertise: Drive digital growth for D2C businesses, with a strong understanding of customer acquisition, conversion optimisation, revenue generation and performance-led marketing.

Platform Expertise: Possess strong hands-on knowledge of Meta Ads Manager and Google Ads, with the ability to navigate dashboards, analyse campaign metrics and drive optimisation.

Client Leadership: Act as a strategic partner to clients, independently leading discussions around campaign performance, media investments, business metrics, ROI, ROAS, CAC and overall campaign effectiveness.

Campaign Performance & Optimisation: Deep-dive into campaign data, identify performance gaps, derive actionable insights and drive continuous improvements across campaigns.

Account Management: Own key client relationships, ensuring strong client servicing, stakeholder engagement, account growth and overall satisfaction.

Operational Excellence: Drive day-to-day account operations and ensure seamless execution of campaigns through internal teams, maintaining high standards of delivery and performance.

Team Leadership: Lead, mentor and guide cross-functional teams, ensuring alignment between strategy, planning, execution and campaign outcomes.

Business Growth: Identify opportunities to strengthen existing client partnerships, introduce innovative digital solutions and drive incremental business growth.

Experience & Competencies

• 11-14 years relevant experience in digital media, performance marketing and digital strategy, preferably in senior leadership roles.
• Strong exposure to D2C brands and businesses, with a demonstrated understanding of performance-driven growth models.
• Proven expertise across Meta and Google advertising platforms, including campaign management, optimisation and performance analytics.
• Ability to combine strategic thinking with hands-on understanding of campaign execution and platform-level performance.
• Strong client-facing experience, with the confidence to independently lead business reviews and present performance insights to senior stakeholders.
• Demonstrated experience in managing large accounts, media investments and high-performing teams.
• Excellent stakeholder management, communication, analytical and problem-solving skills.

Ideal Candidate

A senior digital marketing professional who combines strategic leadership, strong platform-level expertise and commercial acumen. Someone who can confidently engage with clients on business performance, understand campaign numbers at a granular level and drive execution excellence through teams while taking ownership of overall account growth.