Associate Vice President - Digital

Overview

Starcom is looking for an accomplished AVP – Account Lead to lead strategic client partnerships and drive integrated digital business growth. The ideal candidate will bring extensive experience in managing large-scale D2C businesses, strategic account management, and digital-first marketing solutions.

This role requires a seasoned leader who can own senior client relationships, provide strategic direction, drive business transformation, and deliver integrated digital solutions aligned with clients' business objectives.

Key Responsibilities

• Strategic Account Leadership: Lead key client accounts, build long-term strategic partnerships, and act as a trusted advisor to senior client stakeholders.
• D2C Business Expertise: Drive digital marketing strategies for D2C businesses, with a strong understanding of the D2C ecosystem, consumer journeys, and digital commerce.
• Integrated Digital Solutions: Develop and lead integrated digital strategies across performance marketing, media planning, programmatic, social, search, and other digital touchpoints.
• Client Relationship Management: Own senior-level client engagements, manage expectations, identify growth opportunities, and ensure high levels of client satisfaction.
• Business Growth & Revenue Management: Drive organic growth across existing accounts, identify new business opportunities, and contribute to revenue and profitability targets.
• Strategic Planning & Execution: Translate client business objectives into actionable media and marketing strategies, ensuring seamless integration between strategy and execution.
• Team Leadership: Lead, mentor, and develop cross-functional teams, fostering collaboration, accountability, and excellence in delivery.
• Performance & Business Impact: Drive a data-led approach to campaign performance, business outcomes, and continuous optimisation.

Desired Candidate Profile

• 14–16 years of experience in digital marketing, media, and strategic account management within leading media agencies.
• Extensive experience in managing and growing D2C client businesses is essential.
• Strong expertise in digital-first integrated marketing solutions and multi-channel media strategies.
• Proven track record of managing large client relationships and engaging with C-suite and senior business stakeholders.
• Strong commercial acumen with experience in revenue growth, account profitability, and business development.
• Demonstrated leadership experience managing large, multidisciplinary teams.
• Excellent communication, presentation, negotiation, and stakeholder management skills.
• Role Expectation: A strategic, digital-first business leader who can combine D2C expertise, integrated digital capabilities, and strong client leadership to drive business growth.