About the role
As the General Manager of Performance Marketing, you will build the lead engine that powers a network of 1,000+ brokers. This role balances data science with commercial strategy, ensuring our investment in performance marketing delivers a predictable and scalable multiple in settled loan volume.
You will own the performance marketing strategy, budget allocation, tech stack and multi-channel acquisition infrastructure required to generate high-intent leads, backbook monetisation and maximum loan-writer productivity.
Key responsibilities
Consumer acquisition: Architect and execute the acquisition strategy across AI Search (LLMs), traditional search, paid social, display, programmatic, strategic partnerships and organic channels to drive scalable lead volume and maximise settled loans.
Funnel architecture & lifecycle marketing: Design the end-to-end consumer funnel journeys from initial inquiry to first loan settlement to maximise lead conversion and stimulate client referrals.
Client database mining: Architect and execute engagement and lifecycle strategies across existing client backbooks, leveraging predictive triggers to uncover new revenue opportunities for brokers.
Analytics, attribution & measurement: Build attribution models that map performance spend directly to settled deal volume and revenue generation. Create real-time dashboards to track channel efficiency, lead quality and funnel leakage, while leveraging predictive modelling to forecast lead volumes, settlement pipelines and channel ROI.
Team leadership & operational excellence: Lead, mentor and scale a high-performing team of up to 5 direct reports across performance media, search, Conversion-rate optimisation and data analytics. Establish clear accountability, growth pathways and a rigorous test-and-learn culture aligned with overarching business targets.
To succeed in this role you will bring
8+ years of experience leading performance marketing, growth or demand generation in high-growth environments. Proven results in fintech, mortgage broking, banking, insurance or marketplace environments will be well-regarded.
Demonstrated success building acquisition engines that fuel distributed networks (brokers, agents or distributed sales forces).
Advanced expertise with full-funnel attribution models, web/product analytics (Looker, Tableau, GA4), and SQL.
Deep practical knowledge of AI tools, LLM search behaviours, predictive lead modelling, and automated journey orchestration.
Expertise in managing unit economics, margin structures, payback periods and long-cycle conversion funnels.
Proven ability to lead cross-functional teams of performance marketers, data analysts, and search specialists while aligning with sales leadership.
Job description provided by Ray White.
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