Location: Mapletree Business City, Singapore, Singapore
Position Summary
The CRM Strategy Lead is responsible for leading Samsung’s regional CRM and 1st-party data marketing strategy across SEAO, driving customer engagement, conversion, retention and loyalty. The role translates business objectives, CRM KPIs, customer data and behavioural insights into audience strategies, customer lifecycle approaches and impactful CRM campaigns. The role owns CRM campaign strategy and execution in partnership with the Campaign Operations team and works closely with Martech and other marketing functions to create connected, relevant customer experiences.
- The role serves as the regional CRM orchestrator, connecting business priorities, customer insights, audience strategy, creative, Martech and campaign operations to deliver coordinated CRM initiatives across SEAO markets.
Role and Responsibilities
CRM Campaign Strategy Management, Audience Strategy & Creative Execution (40%)
Job description provided by Samsung.
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