Head of Brand

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United States

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Marketing

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• SBC Performance drives scalable growth for brands ready to expand globally.
• Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets.
• We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine.
• Trusted by 200+ companies, managing $150M+ in ad spend.
• We are looking for a Head of Brand to join our team, and to help us grow and strengthen our partner ecosystem across the Home Improvement vertical.
• FixiHouse powers lead generation in the Home Improvement space, connecting homeowners with trusted contractors for their renovation projects.
• You'll work closely with product, marketing, and leadership teams to ensure the brand is embedded into every customer touchpoint - from the first ad impression to the in-product experience.
• Your job is to define the strategy, the positioning, the messaging architecture, and the brand standards and then ensure every team delivers against them consistently.

What You'll Own

Brand Strategy & Positioning

• Define FixiHouse's brand positioning for two distinct audiences: homeowners (B2C) and contractors (B2B)
• Develop the brand narrative, messaging architecture, tone of voice, and visual identity from scratch
• Build and maintain brand guidelines that all teams - product, marketing, sales, content
• Establish FixiHouse's thought leadership positioning in the Home Improvement space

Product Brand & Experience

• Partner with the product team to ensure brand positioning is reflected in the product experience - onboarding flows, in-app messaging, notifications, and UX copy
• Define how the product communicates with each audience (homeowners vs. contractors) through a brand lens
• Run experiments with product and marketing teams to test messaging and positioning across both sides of the marketplace
• Ensure brand consistency across all product surfaces and customer touchpoints

Brand Health & Measurement

• Establish brand health baseline from zero: awareness, consideration, NPS, sentiment across both audience segments
• Build brand KPIs, dashboards, and regular reporting cadence to the CEO and senior leadership
• Develop ROI frameworks for brand investments - connecting brand perception to lead generation, contractor acquisition, and conversion outcomes
• Define how we measure brand impact on both sides of the marketplace

Cross-Functional Brand Leadership

• Serve as the brand authority across the organization - ensuring product, marketing, sales, and content teams all speak with one consistent voice
• Partner with performance marketing to ensure brand positioning enhances paid acquisition efficiency
• Support sales team with brand positioning frameworks and partner-facing messaging for contractor acquisition
• Work with content team to provide strategic direction - messaging briefs, audience frameworks, narrative guidelines

Requirements

• 7-10+ years in brand marketing, with at least 3-5 years in a senior/head-level role
• Direct experience in Home Improvement, Home Services, Proptech, or closely adjacent verticals
• Proven experience developing brand strategy for two-sided marketplaces, understanding both consumer (B2C) and professional/partner (B2B) audiences
• Track record of building brand positioning, messaging architecture, and brand guidelines from scratch
• Experience embedding brand into product experience - working closely with product and UX teams on in-product messaging, onboarding, and customer communications
• Strong metrics fluency: ability to build brand health measurement frameworks, connect brand investments to business outcomes

Brand Craft

• Deep expertise in brand positioning, messaging architecture, and brand strategy frameworks
• Experience developing and maintaining brand guidelines across a complex, multi-audience organization
• Ability to translate brand strategy into product experience, marketing campaigns, and sales materials
• Strong understanding of how brand perception drives conversion and retention in a marketplace model

What We Offer

• Remote position
• Competitive compensation
• Flexible working hours
• All necessary equipment
• Paid vacation and sick leaves
• Educational support: reimbursement of certification, training, and knowledge-sharing atmosphere

Company events and multiple internal activities

Open feedback and transparent direct communication

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