Demand Generation Manager - Higher Education

Location: Austin, TX USA

About Us

• Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.
• Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 7,000 of them. If you join our team, you’ll enjoy:
• Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
• Continuous professional growth and leadership opportunities.
• Health, wellness, and financial benefits to offer peace of mind to you and your family.
• World-class facilities and the technology you need to thrive – in our offices or yours.

Job Summary

SHI is seeking a Demand Generation Manager – Higher Education to lead the strategy, development, and execution of full-funnel marketing programs designed to drive engagement, pipeline growth, and revenue within the higher education vertical.

This role is responsible for translating SHI’s broader Public Sector campaigns, partner programs, and thought leadership initiatives into targeted, higher education-specific engagement strategies that align with institutional priorities, buying committees, and procurement cycles. The Demand Generation Manager serves as a strategic partner to the higher education sales team, ensuring strong alignment between marketing programs, field execution, and sales priorities.

The successful candidate will integrate campaigns across digital marketing, content, events, and account-based marketing (ABM) initiatives to deliver measurable impact throughout the customer lifecycle. Reporting to the Associate Director, Demand Generation (Public Sector), this role plays a key part in scaling SHI’s presence and growth within the higher education market while fostering collaboration across sales, partner, and marketing organizations.

Success in this role is measured by campaign performance, pipeline creation and acceleration, higher education market engagement, and the effectiveness of marketing programs in supporting sales outcomes.

Role Description

Additional Locations: Somerset, NJ USA