Brand Manager

Skill-Lync is building an alternative platform for engineering education. The last 2 decades have seen an increasing disconnect between industry and academia - this has resulted in colleges not teaching industry-relevant technical skills and thereby students becoming unemployable

Creating an altogether new engineering curriculum, taking it to the masses, and delivering it to the students in a way that they fall in love with engineering is what our goal is. If you can think about providing an education better than MIT or Stanford at a fraction of the price; delivering the same high-quality education to everyone who takes it; and making sure they succeed in achieving their goals as a result of our education. This is what we are building. We are looking for individuals who can bring their experience and help us build an alternate engineering college thereby providing high-quality engineering education to the future generation.

Right now, we at Skill-Lync have 650+ dedicated, hardworking, perseverant people working together and trying to make engineering education better. One of the greatest strengths we have is a great team of alumni of leading global companies now working with us, Ex-Managing Director of Accenture, Ex-VP Marketing of WhiteHat Jr, Samsung R&D Head, and senior managers from BOSCH, ABB, Michelin, KPIT, Tech Mahindra, etc.

Develop a brand strategy for Skill-Lync by shaping and communicating our vision and mission in India and other major markets

Execute ATL/BTL/Digital campaigns to improve reach and awareness

Be a brand custodian and analyze brand positioning and consumer insights and ensure brand guidelines and standards are met across all assets

Translate brand elements into plans and go-to-market strategies

Execute campaigns that go beyond conventional TV/Media (media partnerships, alliances, PR, CSR, sponsorships)

Lead creative development to motivate the target audience to “take action”

Establish performance specifications, cost and price parameters, market applications and sales estimates

Measure and report performance of all marketing campaigns, and assess ROI and KPIs

Use Data and Metrics to run brand marketing campaigns efficiently and effectively

Monitor market trends, research consumer markets and competitors’ activities

Oversee new and ongoing marketing and advertising activities

Monitor product distribution and consumer reactions and devise innovative growth strategies

Align the company around the brand’s direction, choices and tactics

Proven working experience as a Brand Manager or Associate Brand Manager

A minimum of 5 years of relevant experience in Brand Management

Degree in marketing or a related field

Proven ability to develop brand and marketing strategies and communicate recommendations

Experience in identifying target audiences and devising effective campaigns

Excellent understanding of the full marketing mix

Strong analytical skills partnered with a creative mind

Data-driven thinking and an affinity for numbers

Outstanding communication skills

Up-to-date with latest trends and marketing best practices