Marketing Apprentice

Job Description – Marketing

The Opportunity

• Our client is recruiting for a Marketing
• Apprentice to join their team in Chelmsford.
• The Level 3 Multi Channel Marketer apprenticeship
• programme that we are offering, will allow you to kick-start your career
• in an industry that is constantly evolving, dynamic and transformational.
• The steps
• you take will provide you with valuable first-hand experience, knowledge,
• skills and qualification to help really drive your career forward. We are here
• to guide and support you every step of the way!

The Company

• ‘The trading divisions at our Company supply
• products and services in the UK and internationally, with thousands of orders
• successfully fulfilled every month. We have grown year-on-year and we have
• invested heavily in all the major areas of the company, particularly our
• people, technology, marketing capability, infrastructure and operations. We
• constantly strive to improve our brands and bring innovative technologies to
• our customers sourced from leading brands around the world. Incorporated in
• 2018 the three directors have reformed the company into the cutting-edge
• provider it has become today and continue to plan for growth and successfully
• deliver upon these goals.’

The Position

Job Title

Marketing

Apprentice

Apprenticeship Course

Level 3 Multi

Channel Marketer

Apprenticeship Duration

Approx. 15

months + EPA

Location

Chelmsford,

CM2

Working Hours

9.00 – 17.30,

Monday to Thursday and 9.00 – 17.00 Friday (37.5 hours per week)

Salary

£14,000 -

£17,550 per annum

Role and Responsibilities

• Based in our offices on the outskirts of
• Chelmsford we are looking for people with a passion for Tech and a desire to
• learn!
• This role will allow you access to all areas
• of our marketing team. With a focus on Product Website management initially you
• will become the driving force for how the company presents their products to
• the customer. Coupled with our desire to build excellence within the team and
• your drive to learn and develop, you will have access to everything required to
• achieve your Level 3 qualification, with permanent opportunities available
• after successful completion of the course.
• ●Add products
• to our company CMS system

●Image

• optimisation - utilising image editing software.
• ●Editing and
• updating product information

●Performing

quality control checks across all site pages

Area of knowledge gained

●Marketing

theory, concepts and basic principles such as what marketing is, the marketing

mix, the promotional mix and the difference between each channel.

●The

business’ structure, vision, and priorities objectives, and how their marketing

role supports these.

●Business

• tools used to measure the impact of business objectives, the wider environment
• and sustainability on marketing activities.
• ●What a
• marketing plan is, how it is built and its purpose.

●The

• importance of competitor analysis and how to undertake it.
• ●Brand theory
• such as positioning, value, identity, guidelines, and tone of voice.

●Create

• content using principles of design and copywriting, and how to adapt for online
• and offline mediums e.g., writing digital content for the web compared to
• leaflets.
• ●Current and
• emerging technologies, software and systems which impact on marketing.

●Relevant

• regulatory and legislative requirements such as data protection, GDPR, cyber
• security, trading laws, copyright law, Advertising Standards Authority (ASA)
• for the handling and processing of data and its application.

●Principles

• of conducting marketing communications in an ethical and diverse manner.
• ●How internal
• stakeholders work to support the delivery of all marketing campaigns.

●Common

• marketing channels, cross channel behaviour, and how to manage and operate an
• integrated campaign using online and offline channels.
• ●How to brief
• and manage external marketing suppliers.

●Adapt

communications for appropriate stakeholders and internal audiences.

●The

principles of content marketing, and content creation.

●Budget

• management and how to measure return on investment (ROI).
• ●The metrics
• for the delivery and evaluation of marketing activity

●The

• importance of reviewing campaigns regularly to ensure effectiveness and
• optimisation.
• ●The customer
• journey including customer offline and digital touchpoints, customer personas,
• how to engage customers at different stages of their journey, sales funnels and
• how to segment an audience for targeting.
• ●The impact
• marketing has on the level of customer service or the customer experience,
• including community management channels

●Quality

management and the maintenance of online and offline assets.

Skills Required

●Passion for

Marketing and Technology

●5 GCSEs

grade A*- C/ 9-4 or equivalent (Including English Language & Maths)

Personal Qualities

●A strong

‘can do’ attitude

●Willingness

to learn and throw yourself into any situation

●Professional

●Punctual

●Interested

in keeping up to date with the technology industry and commerce/business in

general.

Eligibility Criteria

Individuals must have a valid and eligible residency status to apply for this

role.

About ITP

• We help employers develop their best talent and inspire the next generation
• through apprenticeships, mentoring and training, we’re plugging the UK’s
• digital skills gap to provide a workforce for the future.
• If this sounds like the role
• for you, get in touch! Once we receive your application, one of our team will
• be in touch to help you with the next stage.
• The ITP are working on
• behalf of a third party to advertise their vacancy. By submitting your
• CV, you agree to be contacted by The ITP and your information to be passed on
• to a third party.