Account Manager (EU)

About the role

We’re seeking an EU-based Account Manager to own influencer marketing campaigns end-to-end — from influencer outreach and contract negotiation through content approvals and final reporting. At this level you're the day-to-day engine of your campaigns: mostly independent, running a higher volume of mid-tier programs with a manager available for the trickier calls.

We don't micromanage. You'll plan your own days, manage your own deadlines, and bring problems to your manager with a proposed solution attached. Over your first 90 days, manager involvement narrows to only the truly complex or high-level matters.

What you'll do

Campaign Ownership

• Lead end-to-end delivery of multi-platform influencer campaigns: outreach, negotiation (with rate approvals), contracting, briefing, content review, and reporting
• Build contracts independently with a working command of basic redlines
• Write campaign briefs that need no more than two rounds of feedback, with research done before you start
• Own creation and daily tracking of workback schedules, client facing influencer trackers and internal budget tracking
• Assemble complete campaign reports and present them, with your manager adding depth on client questions

Client Leadership

• Own day-to-day client relationships and run all standard weekly client calls with a warm, confident presence
• Write clear weekly client updates, prep agendas, and send follow-ups with action items for both client and internal teams
• Recognize when a client's request isn't the best route — buy time gracefully, build a recommendation with your manager, and bring it back to the client

Independence & Problem Solving

• Make a daily to-do list and follow up on outstanding items — no external reminders needed
• Bring your manager problems with solutions attached; troubleshoot with documented processes before escalating
• Flag fires immediately with 'I'm working through this' and a plan — never a surprise
• Spot mid-campaign optimization opportunities and propose solutions
• Ask for help with prioritization before you're overloaded — we do not want silent overtime

Cross-Functional Partnership

Work directly with Paid Media, Market Insights, Creative, and Client Partner teams to ensure seamless cross-functional collaboration and timely execution

Proactively manage timelines, dependencies, and deliverables across teams to keep programs on track, ensure the goals outlined in the SOW are met or exceeded, and consistently communicate the latest client, influencer, and campaign updates to all relevant stakeholders

European Market Specialization

• Regional Trends & Influencers: Leverage deep understanding of European fashion trends and cultural nuances to guide campaign strategies and influencer partnerships.
• Localized Approach: Customize creative briefs and strategic recommendations for diverse EU markets and fashion demographics (Gen Z through Millennial+).
• 5+ years of experience in account management - influencer marketing, or digital marketing.
• 3+ years in creative development (ideation, briefs, art direction) or influencer-focused content creation.
• Fluent and proficient in English, with excellent written and verbal communication skills for effective collaboration with clients and internal teams.
• Deep knowledge of influencer marketing and strong familiarity with European fashion, lifestyle, and social media trends.
• Experience with creative brainstorms, briefs, and overseeing content production for social media campaigns.
• Strong project management skills with the ability to manage multiple campaigns, timelines, and deliverables simultaneously.
• Exceptional client communication and stakeholder management experience.
• Must be based in the EU (UK or Sweden preferably)

About The Shelf

We are a full-service influencer marketing agency creating meaningful stories, experiences, and content by working with influencers who know how to spread the word about your brand. With our unique, professional, and longstanding influencer marketing expertise, we create the most genuine connections to deliver the results you deserve.

We’re a team of more than 80.

We’re growing.

We’re about as scattered as a team can be… East Coast, West Coast, the middle of the country… a bunch of us are in Canada, a few in Ukraine, Russia, and Spain… we like to keep our options open in terms of company retreat locations.

About half of us are really funny.

We’re currently working with some pretty amazing brands: Famous Footwear, UMG, Zenni Optical, KISS, Lenox, Sam’s Club, ROAR Organic, Nestlé, Honest Co., and Hershey just to name a few.